New Sony WF-1000XM4 Truly Wireless Noise Cancelling Headphones Now Available in the UAE

Dubai, UAE, 24 August 2021 – Sony Middle East & Africa announced that the long-awaited addition of truly wireless noise cancelling headphones in the award-winning 1000X series – WF-1000XM4 – is now available in the UAE in Black and Silver for AED 1,199.

Providing industry leading noise cancellation, the WF-1000XM4 is powered by the newly designed Integrated Processor V1. Improved noise cancelling performance and Bluetooth® ‘System on Chip’ technology delivers the industry’s highest level of noise cancelling yet uses less power than its predecessor.

Made to fit every ear, the new WF-1000XM4 offers a personalised experience that adjust to every situation. It now supports High-Resolution Audio Wireless, thanks to LDAC, Sony’s industry-adopted audio coding technology for an exceptional sound quality.

For full product details, please visit: https://www.sony.com/en-ae/electronics/truly-wireless/wf-1000xm4.

A product video on the new WF-1000XM4 can be viewed here and the concept video here.

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About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 274 accredited third party service centers reinforce Sony’s presence in key markets in the region.