adidas Originals Launches Fall/Winter 2021 Forum CollectionCelebratingThoseWhoTurnanOpen MindintoaWayofLife

-TheFall/Winter 2021 Forum campaign stars Slow thai andBeabadoobee-

– The product offering is highlighted by a suite of silhouettes which are inspired bysportingaesthetics-

Herzogenaurach, July 11th, 2021 – For Fall/Winter 2021, adidas Originalshas once againreimagined the iconic Forum silhouette, this time in celebration of the cultural leaders who areredefining the style of tomorrow. Encouraging a new generation to embrace an open attitude, thelatest Forum collection is informed by an innate ethos of unapologetic amateurism and theirreverentspiritofneverbeingafraidto experimentwithnewideas.

InthedecadessincetheadidasForumfirstdebutedonthecourt,thetimelesssneakerhasplayedan integral part in shaping culture as a bona fide style icon, continually being adopted andrecontextualised by those who effortlessly embrace a new world of unknowns. With its roots inbasketball, today the silhouette represents an open invitation for aesthetic self-expression —standing out on the feet of artists, musicians, designers, grassroots community organisers andbeyond. Inspired by the fervent spirit of open minded experimentation that defines some of thisgeneration’s most forward-thinking cultural tastemakers, the seasonal Forum campaign starsBritishartistsSlowthaiandBeabadoobee,alongsideacastofcreativepolymathsastheydescendupon their localparkswherethe courtsareteemingwith energy.

This season’s Forum offering is inspired by the innate essence of the 1980s. Championing thosewhoneverceasetoexpressthemselves,theiconicForumsneakerhasbeenreimaginedinthreedistinct new looks — each one drawing on the silhouette’s heritage. First up, the Forum ExhibitLow features all the sneaker’s classic elements wrapped into a low profile look, matched with aremovable strap, a luxe white leather upper with red accents and navy blue details, as well as acourt-ready rubber outsole. Meanwhile, the Forum Exhibit Mid comprises a similar approach, thistime in a mid-cut silhouette, and is available in a striking pastel blue colorway. The iconic ForumLowroundsoutthecollection,elevatingthesneaker’sclassiclookwithabasketballinspiredwhite,navy,red,andyellowcolorway.

In addition, for Fall/Winter 2021 adidas Originals pays homage to the timeless sneaker’s roots byreintroducing modernized versions of the Forum Mid and the Forum Low in the silhouette’squintessentialwhiteandbluecolorway.

A celebration of those who turn an open mind into a way of life, the next iterations of the iconicadidas Originals Forum silhouette are available globally from July 16th at adidas.com/forum andvia select adidas retail locations, while the classic white and blue colorway is already available instoresandonline.

adidas.com/forum@adidasMENA

#adidasFORUM