Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as their new global ambassador and creative collaborator.

Priyanka debuted as the face of Max Factor by collaborating with the brand to create a desirable ‘Matte’ confidence look, which is guaranteed to bring out the strength in every woman.

The look consists of 5of Priyanka’s favorites, must have make-up products from Max Factor to help you achieve the perfect matte look that lasts.

“If I feel confident, I feel most beautiful!” said Priyanka Chopra Jonas

To effortlessly transform your skin with a professional matte finish that lasts up to 24 hours,the 1st step begins with focusing on your complexion using a combination of Facefinity 3in1 foundation and Facefinitycompact. No look is complete without Max Factor’s number 1 Divine Lashes Mascara andstatement lipsticks Lipfinity Velvet Matte and Colour Elixir Soft Matte, the final step to creating Priyanka’s favourite look.

STEP 1: COMPLEXION

MAX FACTOR FACEFINITY 3 in 1 foundation

Max FactorFacefinity 3in1 foundation is the ultimate companion for any woman looking for a long lasting, buildable coverage foundation that’s easy to use and guarantees a flawless complexion. The unique primer-concealer-foundation hybrid blends easily onto the skin delivering ultimate comfort during wear with an ultra-lightweight finish. The SPF 20 foundation evens out the skin tone while preventing signs of ageing and damage from UVB rays.

Now, 18 shades are available! Optimized shade palette with expert shade reference (warm, cool and neutral)PriyankaChapra Jonas matching shade is Facefinity 3in1 Foundation Warm Caramel 87

“With a blurring, smooth finish, it keeps your skin matte and is perfect to use on the go” – Priyanka Chopra Jonas

Key Benefits

  • : Micro-correctors and 3 oil absorbing powders to blur and mattify for a soft-focus, airbrushed flawless-looking skin
  • All day flawless coverage-Up to 24h Wear
  • touch-proof & Mask resistant
  • SPF 20 protection
  • Flexi-hold™ technology allows formula to move with skin
  • Does not contain sulphates or paraben
  • Vegan

MAX FACTOR FACEFINITY compact

The FACEFINITY compact is makeup artists’ secret to a full matte finish that lasts you all day! The FaceFinity compact is guaranteed to give your makeup look a cinematic long lasting, blurring, mattefinish! Now available in 9 shades with 4 new shades in yellow undertones specifically developed for Middle-East. It is your ultimate go to product that combines both powder &foundation and comes with a soft touch sponge for easy touch-ups.Priyanka Chopra Jonas ultimateshade is 003 Natural.

Key Benefits

  • Mask-resistant
  • SPF 20
  • Soft touch

STEP 2: COMPLETE THE LOOK

MAX FACTOR DIVINE LASHES #1 Mascara

Max Factor’s Divine Lashes Mascara provides dramatic volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol, the rich formula is smudge-proof and flake free. Ophthalmologically tested and suited for contact lenses wearers.

“I love the brush; it doesn’t get clumpy and at the same time, it gives you volume as you layer it,” said Priyanka Chopra Jonas

Key Benefits

  • Dramatic volume
  • Layer over layer buildable intensity and volume
  • Whipped ultra-lightweight formula
  • Ultra-soft brush
  • With Vitamins B5, C & E
  • Prevents clumping

MAX FACTOR LIPFINITY Velvet Matte&ColourElixir Soft Matte

Get the perfect finish with our two key matte ranges. Kiss hello to a long-lasting intense matte colour that helps you master the matte look!Max Factor Lipfinity Velvet Matte and Colour Elixir Soft Mattehigh-impact formula gives a bold velvet matte finish.

Priyanka Chopra Jonas favorite shades areLipfinity Velvet Matte in Nude Silk 15 and the Colour Elixir Soft Matte Rose Dust 15.

“Wearing lipstick for me is all about fun so mix, match, and experiment. You make your own shade if you need to!” said Priyanka Chopra Jonas

Key Benefits

LipfinityVelvet Matte:

  • Matte finish
  • Lasts up to 24 hours
  • Mask-resistant
  • Infused with vitamin E and coconut to moisturize the lips.

ColourRlixirSoft Matte:

  • Ultra-Matte finish
  • Weightless texture
  • Hydrating &Comforting

FEEL CONFIDENT WITH THE PERFECT MATTE LOOK WITH PRIYANKA CHOPRA JONAS’ FAVORITES!

“If I feel confident, I feel most beautiful!” said Priyanka Chopra Jonas

For more details on Max Factor, visit below website:

https://www.maxfactor.com/ar-en/

– ENDS –

FOR MORE INFORMATION, PLEASE CONTACT:

Steffy Bakhos

Havas PR

Steffy.bakhos@redhavasme.com

For more announcements and upcoming news from Max Factor, follow on following Instagram pages:

@maxfactorarabia

ABOUT MAX FACTOR

One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day. Today, Max Factor continues to help people everywhere maximise their unique potential by putting its expertise into their hands. Creating easy-to-apply, inspiring products with good-for-you skincare ingredients, our core belief is that you should never settle for anything less than your best self.

ABOUT COTY INC.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

For additional information about Coty Inc., please visit www.coty.com