REDTAG’s flagship City Centre Deira store makes its delightful customer experiences even more enticing with special offer for shoppers

The Middle East’s leading value fashion and homeware brand, REDTAG, is running a “Super Value 4 for 90 AED” offer beginning from Sunday, the 26th of September; at its flagship City Centre Deira store, in Dubai.

September 27th, Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion and homeware brand, is running a “Super Value 4 for 90 AED” offer,beginning on Sunday, the 26th of September; at its City Centre Deira store in Dubai.REDTAG’s store at Dubai’s iconic City Centre Deira Mall –one of Majid Al Futtaim’s earliest malls in the region, and a very popular shopping destination for both locals and visitors –was launched during the Eid al-Adha holidays, and has emerged as the brand’s flagship store in Dubai.

The full-concept store – with Ladieswear, Menswear, Kidswear,  Homeware, and Beauty collections – is located near West Court, on the ground floor of City Centre Deira, and features delightful in-store customer experiences, enhanced with state-of-the-art customer flow focused design; and the superior customer-centric services that REDTAG has become synonymous with – including the popular anytime-anywhere exchange, fashion stylists, size assistance, free home delivery, in-store gifts, and other brand promises, through which the brand is redefining the ‘value’ retail segment.

Built in the heart of Dubai -at a location whose history goes back all the way to when the city was first settled – the City Centre Deira Mall boasts1.2 million square feet of retail space, over three-levels; with more than 370 retail outlets;a multiplex cinema; a children’s entertainment centre, with rides, arcade games, simulators, and a soft play area; more than 50 restaurants and cafés; and even its own dedicated metro station. With a huge influx of tourists and travellers expected in Dubai, during the upcoming Expo 2020 event, the City Centre Deira Mall will be a major attraction for international visitors. REDTAG’s store, at this popular venue, will enhance the brand’s footprint and reputation internationally, as a result.

Talking about the brand’sflagship store in Dubai, and the special offer that ismaking the outlet even more attractive for shoppers, Shehbaz Shaikh, Chief Retail Officer at REDTAG said, “Our store at the City Centre Deira Mall allows us to be part of an iconic venue; which is a major attraction in the city, for both shopping and entertainment that the whole family can enjoy together. This was a major part of what attracted REDTAG to the mall, and why we put our heart and soul into designing a truly delightfulshopping experience, for all ages and tastes, at our flagship store”.

“Our “Super Value 4 for 90 AED” special offer is our way of thanking our loyal customers for their patronage of the outlet in such large numbers. Our brand will continue to focus on delighting customers, with exceptional shopping experiences, immaculately curated collections, frequent special offers, and delivering great quality at value-based prices”,Shehbaz added.

REDTAG’s “Super Value 4 for 90 AED” offer is not restricted to the City Center Deira flagship store, and is also available to customers shopping at the brand’s other stores in the region.

For more information or to browse through REDTAG’s latest selections, please click here.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.