• The line-up of headline exhibitors for the 2021 edition includes Salem Al Shuaibi Jewellery, Amwaj, Zoughaib& Co, Abdulla Al Masaood & Sons Jewellery, and Nsouli

Abu Dhabi, UAE. Xx October 2021: Hosted under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence of the United Arabic Emirates, organisers of theJewellery and Watch Show have revealed the headline exhibitors confirmed to join the much-loved eventas it returns to Abu Dhabi this month.

Featuring more than 140 companies showcasing their unique collections and designs this year, organisers have confirmed the participation of some of the industry’s leading homegrown and international brands. These include:

Salem Al Shuaibi Jewellery – a branch of a leading Emirati company established in Abu Dhabi almost 50 years ago – has built its reputation by providing exquisite collections to distinguished retail clients as well as residents and visitors. Recently, the company was able to obtain a world record and enter the Guinness Book of Records for the largest display of jewelry show in the world, displaying 50 thousand pieces of jewellery in UAE.

Established in 1999 by the esteemed and globally renowned Ali & Sons Company LLC, Amwaj has grown to become more than a brand. Offering an incomparable collection of innovative, luxurious and timeless pieces, Amwaj’s inspirational designs are handcrafted for today’s modern yet classically elegant woman.

Created in Lebanon by Doumit Zoughaib, since 1981 Zoughaib & Co has grown to become a household name and has become the most well-known brand in Lebanon with the largest network of retail outlets. The brand has experienced continual growth, thanks to its unyielding commitment to excellence in craftsmanship, innovative design and impeccable customer service.

Another Emirati industry powerhouse, Abdulla Al Masaood & Sons Jewellery is one of the oldest and best loved retailers in Abu Dhabi, offering a wide selection of fine jewellery, watches and gift items. As well as being the distributor for Concord, Movado, Motion watches, Hasbani, Gaspari, Giovanni Ferraris (Italy), Saboo (India) and Adler (Geneva). They also offer a range of international brands from Italy, London, Switzerland around the world.

Since its establishment over 40 years ago, Nsoulihas been considered one of the most prominent leaders in the jewellery business world. The company has tackled the jewellery business’s many facets and has proven to excel in its quality of work regarding diamond cutting, diamond trading, diamond export, manufacturing, design, and fine jewellery export.With the tagline, from the Mine to your Finger, Nsouli uses cutting edge technology to transforms the jewellery to one-of-a-kind pieces to be sold in the UAE and around the world. Nsouli is part of UAE and Belgium Bourses for Diamonds.

Taking place at ADNEC during 26 – 30 October 2021, registration to the Jewellery and Watch Show is completely free-of-charge to visitors. The event is renowned for showcasing stunning jewellery and watches that are unique and not usually found in mainstream retail outlets, adding to the distinctive quality of the show. 

All JWS visitors must show proof of vaccination (Green Al Hosn app) and a negative PCR test (within previous 48 hours).

For more information, or to register, please visit:


About RX (Reed Exhibitions)                                                              

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalisation is approximately £33bn, €39bn, $47bn.*

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