Sony MEA launches Dolby Atmos® HT-A9 Soundbar, raises the bar in best-in-class surround sound

  • 360 Spatial Sound Mapping technology creates up to twelve phantom speakers from just four real speakers
  • Experience cinematic surround sound and wherever you are in the room
  • Flagship HT-A7000 soundbar to also bring revolutionary multi-dimensional sound experience

Dubai, UAE, 26 October 2021 – Sony Middle East & Africa has announced the launch of its premium HT-A9 surround sound system, delivering revolutionary multi-dimensional sound experiences in the region. The innovative surround sound technology creates an incredibly immersive home theatre and soundscape experience.

“Music, film and gaming content is richer and more immersive with the Sony HT-A9, a new and powerful era for our portfolio of home audio products. Its unique optimization features enable anyone the ability to create immersive cinematic experiences at home,” said, Shintaro Hayatani, Head of Marketing, Sony Middle East & Africa.

Experiencing the new surround sound system, Saudi producer and DJ Omar Basaad said, “Sony‘s new product HT-A9 enables a unique experience of listening with Dolby inside your home, giving it a flexible and easy way to set up the speaker wirelessly. The Design aesthetic makes it even more compelling to place it anywhere in the room.”

The 360 Spatial Sound Mapping technology of the Sony HT-A9 can create up to twelve phantom speakers from just four real speakers by synthesizing sound waves based on positional information. An ultra-wide listening area fills every part of your living space so your family and friends get the same sound experience. The listening area is not limited to the front of the TV but encompasses a much wider space.

The HT-A9 also supports Dolby Atmos® and DTS:X®, so users can experience cinematic surround sound without leaving home. Surrounded on all sides by multiple phantom speakers within an optimised sound field, you’ll hear every flap of wing and gust of wind with incredible intensity. It’s like you and your living room are inside the movie.

The HT-A9 features Sony’s latest Omnidirectional Block Design. The cylindrical shape represents a single solid block providing 360 spatial sound. It fits perfectly against the wall with a flat rear surface. Its light pearl grey color can seamlessly blend with most decor schemes. The inside of the speakers features rectangular X-Balanced Speaker Units to maximize the diaphragm area for richer bass and sound pressure.

Enjoy music the way the artists truly intended with High-Resolution Audio and 360 Reality Audio, which immerses users in music as if they were right in front of their favourite artist and can be streamed through Apple Music. The A9 also features DSEE Extreme™, which restores the high-range sound of compressed digital music in real-time.

Paired with compatible BRAVIA™ televisions, the HT-A9 offers the ultimate immersive audio-visual experience with Sony’s best picture and sound quality. With Acoustic Center Sync, the HT-A9 precisely matching where the audio is coming from with what’s on the screen for even deeper immersion.

Introducing Flagship HT-A7000 Home Theater System

Sony Middle East & Africa also launched flagship HT-A7000 soundbar, delivering a new and revolutionary multi-dimensional sound experience. The 7.1.2-channel soundbar features two up-firing speakers for overhead sound, two beam tweeters and five front speakers for wider surround and a built-in dual subwoofer for deep bass, giving the feeling of the action happening above and from every corner of the living room with innovative surround sound technologies.

Thanks to Sony’s Vertical Surround Engine and S-Force PRO Front Surround, the A7000 can position sound in vertical space to create overhead audio without the need for in-ceiling speakers. The soundbar can virtually reproduce the surround sound field, with audio coming from both horizontal directions. Featuring Dolby Atmos®, DTS:X® and the Sound Field Optimization, the A7000 utilizes built-in microphones to intelligently measure the height and width of the room, as well as the position of an optional subwoofer and rear speakers, and perfectly optimizes sound to the room’s layout.

Availability

The HT-A9 and HT-A7000 are now available in the Middle East and Africa. For a full list of specs and information, please visit:

HT-A9: https://www.sony.com/en-ae/electronics/sound-bars/ht-a9

HT-A7000: https://www.sony.com/en-ae/electronics/sound-bars/ht-a7000

-Ends-

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 274 accredited third party service centers reinforce Sony’s presence in key markets in the region.