Simple Insta skills to complex online marketing tricks,SIBF 2021’s social media workshops will cover it all

A unique opportunity for all age groups to learn a wide range ofsocial media skills
at 12 expert-led workshops at the Sharjah International Book Fair 2021

For immediate release
Sharjah, October 28, 2021

Besides celebrating reading and culture, the milestone Sharjah International Book Fair 2021 (SIBF), being organised by the Sharjah Book Authority (SBA) at Expo Centre Sharjah from November 3 to 13, has announced 12 workshops focused on social media and online marketing for all age groups.

Broadening its range of offerings, SIBF’s social media workshops will run the gamut, from the basics of creating engaging content online to learning powerful marketing methods and even creating simple home automation systems. The workshops are free-to-attend onsite and will take place at the book fair’s popular Social Media Station.

The wide range of sessions will include: 10 marketing secrets in writing that attract people to your business in seconds, by Ahmed Alkhawaja, Emirati speaker and marketing and advertising expert, who will also host a session on Powerful marketing psychology methods that influence your audience and customer; Steps to create content on social media, by brand marketing specialist Abdullah Darwish; and two sessions will be presented by certified coach and media personality Hala Harb, namely,Howto turn purposeful information into entertaining content and One man show – the process of creating content from A to Z and what happens behind the scene.

Porta pop art in clayandPop Artwill be led by Mahmoud Safwat, caricaturist, sculptor and digital artist; while Abdus will lead two sessions, namely,Buildyour smart cityand Simple DIY home automation system.Personal Marketing Mythswill feature marketing consultant and trainer Rami Issa who will teach participants how to create engaging Instaposts; while How to use the Internet to advance your businesswill be led by brand strategist Samaan Mikhael;and finally, How to turn your expertise to a lucrative online businesswill be presented by entrepreneur Sarah Refai.

Themed ‘There’s always a right book,’ the forthcoming 40th edition of SIBF will see the participation of 1,632 publishing houses from 83 countries. More than 15 million books will be on display throughout the 11-day celebration of literature, knowledge and culture.  


– Images of the SIBF’s Social Media Station