SAP House Launches at Expo 2020 Dubai

  • Develop the Future of Business

The SAP House, at 900 square meters, features how real-time customer experience innovations can transform the economy, society, and environment. Inspiring innovative customer experience solutions from SAP and its partners include: an immersive tunnel, an interactive gamification of equestrian sports, the PODway platform for people of determination, and SAP Customer Checkout for retail innovation.

As SAP global partners, Deloitte is revealing what it takes to navigate relentless disruption and the future’s uncertainty by becoming an intelligent enterprise, and Google Cloud is showcasing how the cloud is fueling digital transformation.

“Expo 2020 Dubai running in real-time on SAP solutions is a globally-leading example of how mega-events can transform exhibitor and visitor experiences, as well as operations” said Claudio Muruzabal, SAP President for Southern Europe, Middle East, and Africa. “In line with the Expo 2020 Dubai theme of ‘Connecting Minds, Creating the Future,’ our SAP House is a showcase of how SAP and our partners are providing the latest innovations in cloud and emerging technologies to develop the future of business.”

Customer and citizen experience is a priority in the region, especially in the government and public sector. For example, among government IT decision-makers, 91% in the UAE and 94% in the GCC agree that technology is vital for transforming citizen experiences, according to new research by YouGov.

“The SAP House at Expo 2020 Dubai is an unparalleled immersive zone for real-time technology to solve the current era’s most pressing challenges, including supporting people of determination,” said Sergio Maccotta, Senior Vice President, SAP Middle East South. “With 94 percent of GCC government IT decision-makers agreeing that technology can transform citizen experiences, enabling the future of a Networked Economy is vital. Together with our partners Deloitte and Google Cloud, we are showcasing how cloud-based digital transformation can create the future through new levels of innovation.”

SAP Powers End-to-End Expo Experiences, Including PODway for People of Determination

SAP is powering end-to-end Expo experiences with the SAP S/4HANA real-time business suite and the SAP Analytics Cloud for real-time operations. The SAP Customer Checkout application is already processing an expected 300,000 daily sales transactions from 500 retailers and more than 1,000 points of sale. SAP Ariba solutions are digitizing and automating procurement for more than 25,000 local and global suppliers, who have already transacted more than AED 1 billion in spend on the platform.

SAP is also marking the debut of PODway, a platform that provides people of determination or those with disabilities an offering to safely navigate the Expo and ask for assistance as needed and provide feedback on their journey at Expo 2020. PODway also enables Expo 2020 to understand and work on the feedback and requests from the people of determination visiting the event and provide them a unique experience tailored to them.

The SAP Co-Innovation Lab in the UAE, HERE Technologies, and Expo 2020 collaborated on the platform. PODway runs on a variety of real-time SAP solutions including the SAP Analytics Cloud, SAP Cloud Platform, the SAP CF Mobile Services, and SAP Qualtrics.

Deloitte and Google Cloud Partner with SAP to Accelerate Digital Transformation on the Cloud

Leveraging the power of SAP’s global partnerships; Deloitte, a global services partner, and Google Cloud, a global cloud hyperscaler, are the SAP House Partners at the heart of Expo 2020 Dubai. Over the course of six months, SAP, Deloitte, and Google Cloud will be co-hosting a myriad of thought-provoking workshops and events in line with the Expo-themed weeks on Sustainability, Health, Tolerance, and inclusivity, amongst others.

Deloitte, which provides industry-leading audit and assurance, consulting, tax, financial, and risk advisory services to many of the world’s most admired brands, is demonstrating at the SAP House how it helps organizations to become intelligent, cloud-based enterprises that are built to evolve using SAP technologies. Recognizing its success, Deloitte recently won four SAP Pinnacle Awards for outstanding contributions as an SAP partner.

“The SAP House at Expo 2020 Dubai is the ideal global showcase to demonstrate how Deloitte is helping transform organizations enabled by technology to become Kinetic Enterprises that can reimagine everything, innovate rapidly, and evolve with confidence,” said Tim Parr, Managing Director and CEO for the Consulting Practice at Deloitte Middle East. “Deloitte has over 70 ready-to-use assets enabled through the SAP Cloud Platform that can be used to accelerate transformation. Middle East and global organizations that leverage these assets can rapidly drive innovation, optimize operations, and enhance customer experiences.”

Visitors to the SAP House can also experience Google Cloud’s business transformation solutions. Worldwide, Google Cloud serves as a global strategic cloud partner for the RISE with SAP offering, and also offers organizations the latest advancements in artificial intelligence and machine learning. SAP’s enhanced ties with Google Cloud is part of the joint strategy to offer customers more choice for their SAP S/4HANA implementations on more hyperscaler cloud platforms and to integrate Google Cloud technologies.

“At the SAP House at Expo 2020 Dubai, Google Cloud is demonstrating to a global audience how organizations can digitally transform in a future-proof, secure, innovative, and low-latency environment on the industry’s cleanest cloud,” said Tarek Khalil, Director Middle East and North Africa, Google Cloud. “With the Middle East’s rapid adoption of RISE with SAP, Google Cloud provides the advanced technology that supports customers in their digital transformation plans.”

SAP University Alliances and SAP Next-Gen Inspire the Future of Education for Youth

During Expo, SAP University Alliances and SAP Next-Gen are hosting several academic and innovation sessions to explore the future of work, education, diversity and inclusion, and how youth will contribute to the UN Sustainable Development Goals.

Visit the SAP News Center.Follow SAP on Twitter: @SAPMENA and @SAPNews.


About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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