DUBAI SHOPPING FESTIVAL OPENS IN STYLE WITH CELEBRATIONS ACROSS THE CITY

Dubai, United Arab Emirates, 14 December 2021: The 27th edition of Dubai Shopping Festival (DSF) starts tomorrow, 15 December, with a spectacular opening celebration at Burj Park, featuring live performances from superstar Balqees Fathi, and award-winning artist Mohammed Hamaki.

The DSF opening celebration is set to captivate citizens, residents and visitors like never before with Augmented Reality stage integrations, a breathtaking Burj Khalifa light show, dancing fountains, performance artists and so much more.

Tickets starting from AED75 are on sale on Platinumlist and Dubai Calendar, with the show also broadcasting live on MBC4, Wanasah and Dubai TV. Now running until 30 January 2022, DSF will be a 47-day citywide extravaganza, and the opening weekend of the world’s longest running retail festival will mark the start of a whole host of live shows, dining, shopping and winning experiences for the whole family.

Shows and Performances

Right from start of DSF, citizens, residents and visitors to Dubai can immerse themselves in live shows and screenings including a Love Actually festive special at Zero Gravity; Snow White and the Seven Dwarfs at The Theatre in Mall of the Emirates; Aladdin at the QE2 Theatre; Opera Al Wasl and Joseph Tawadros live at Dubai Opera; Don Moen Live at the Coca-Cola Arena; The Laughter Factory; House of Gucci film screening at Cinema Akil; Fashion Week 2021 at IMG World of Adventures; and Barça The Exhibition at Dubai Festival City Mall.

Drone Light Show & Opening Fireworks

Back by popular demand, the second edition of the DSF Drone Light Show will return to Bluewaters, The Beach opposite JBR and the newly opened global attraction, Ain Dubai.  Running  daily at 7:00pm and 09:30pm, the Middle East’s longest running Drone Light Show is an unmissable highlight of the season and this year will be complemented by the spectacular lighting show on Ain Dubai.

Set to the much-loved ‘Ya Salam Ya Dubai’ song by Rashed Al Majed and RedOne; the Expo 2020 anthem, ‘This is Our Time’  featuring Hussain Al Jassmi, Almas and Mayssa Karaa; and David Guetta’s global hit ‘Titanium’ featuring Sia; the DSF Drone Light Show will showcase mesmerising choreography and tell the story of the UAE’s past, present and future while incorporating AR elements.

If that wasn’t enough, the DSF opening fireworks displays are making a spectacular comeback with shows at 8.30pm on Thursday 16 December at the Dubai Festival City Mall, Al Seef, Dubai Creek, The Dubai Frame and La Mer. Daily firework displays brought by Al Zarooni Group, will take place throughout DSF and will be at Dubai Festival City until 22 December – check www.mydsf.ae for times and locations throughout the festival.

24 Hour Hotel and Attractions Sale
Also as part of DSF’s opening weekend celebrations, on 15 December, citizens, visitors and residents in Dubai can get ready to enjoy the winter season in the city by bagging the perfect hotel offer. With just 24 hours to make a booking, the 24 Hour Hotel and Attractions Flash Sale will bring incredible deals of up to 25% off on staycations and holidays that include promotions on food, complimentary tickets to citywide attractions and so much more.

With limited offers available, those who book early have a better chance at grabbing the best deals, including peak time offers on everything from desert adventures to indulging in extraordinary hospitality at boutique gems and luxury hotels.

Participating hotels include the Savoy Crest Hotel Apartments, Savoy Suites, Savoy Central Hotel Apartments, Savoy Park Hotel Apartments, Rove Hotels, Hyatt Regency Dubai Creek Heights Hotel, The Address Boulevard Dubai, VIDA DOWNTOWN DUBAI HOTEL, Manzil Downtown Dubai, Dubai Marina Hotel, Atlantis, JA The Resort, JA Ocean View Hotel, JA Oasis Beach Tower, JA Hatta Fort Hotel, The Manor by JA, Sofitel Dubai The Obelisk, RAFFLES Dubai, Marriott Hotel Al Jaddaf, Sheraton Mall of the Emirates and Aloft Dubai Creek.

Shop and Win
The DSF Opening Weekend will also bring the start of hotel flash sales; immersive pop-up fashion experiences by global brands such as SHEIN with its unique VIP YOU TOPIA pop-up concept ‘Express your Wonderful’ at Ain Dubai; popular DSF Markets including Etisalat Market OTB in Burj Park and the DSF Market at Al Seef, unique food experiences at Global Village, and festive cheer at Ibn Battuta Mall, the Nakheel Mall Rooftop Festival and celebrations at La Mer. There’s also a special Thai Festival at the waterfront setting of Souk Al Marfa, running from 16-18 December and featuring cultural and culinary delights.

The mega raffle fun has already begun, and DSF lucky winners will get the chance to win big with the Dubai Gold and Jewellery Group Raffle, Dubai Shopping Malls Group Raffle, Idealz Raffles and Infiniti and Nissan Mega Raffle Draws.

During the DSF opening weekend, shoppers who buy at Amber participating stores can earn double Amber points on full priced merchandise, and stand a chance to win 1 million Amber points when spending more than AED5,000 AED at Bloomingdales, Harvey Nichols and other participating stores during the DSF Amber Millionaire weekend from 16-18 December.

And from 15 December, single spends of up to AED300 will see shoppers at Mall of the Emirates, City Centre Mirdif and City Centre Deira enter a weekly draw by scanning receipts on the SHARE app, for a chance to become a SHARE millionaire and take home 1 million SHARE points each.

There’s also a chance to become a DSF Skywards Millionaire, if you shop at The Dubai Mall or at Skywards Everyday partner brands during DSF. For every AED100 spent, shoppers will be entered into a weekly draw for the chance to win 1 million Skywards Miles to travel the world with Emirates.

And with 200,000 instant prizes up for grabs every day, there will be more winners than ever this DSF, because that’s just the opening weekend.

All this and more for an exciting, packed line up of citywide activations, promotions and opportunities to shop, win and play all day every day during DSF.

For more information, please visit @StyledByDubai and @CelebrateDubai on social media channels and www.mydsf.ae.

ENDS

About Dubai Shopping Festival 2021-2022
Shop, win and be entertained as Dubai Shopping Festival (DSF) returns from 15 December 2021 to 30 January 2022 with incredible deals, innovative events, world-class entertainment and life-changing prizes. As the longest running event of its kind, DSF has grown over the last 27 years into a signature celebration for citizens, residents and visitors alike. Featuring the ultimate retail therapy from a wide range of homegrown and global brands as well as live concerts, nightly shows, outdoors markets, pop-up dining and more, this year’s DSF experience is not to be missed.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:

Dubai Tourism

mediarelations@dubaitourism.ae

[+971] 600 55 5559