Arcadia launches a unique fragrance collection inspired by the celebrated legend Muhammad Ali

Dubai, 20 January 2022: Amna Al Habtoor, founder of UAE-based fine fragrance brand  Arcadia, has launched a new fragrance collection in collaboration with Muhammad Ali Enterprises. Produced in the UAE, ‘Thunderous’, the name for the fragrance collection, was inspired by Ali’s commanding presence and charisma that attracted attention and admiration wherever he went.

To coincide with the launch, The Scent Library in Dubai’s Al Quoz district is hosting a three-day event, taking visitors on an immersive journey in celebration of the new fragrance.

“We created Thunderous as a reflection of this exceptional man who left a lasting impression of strength and peace with every encounter. The greatest in every respect, Muhammad Ali left a legacy of grace, integrity and resilience,” said Amna Al Habtoor, founder of Arcadia.

Thunderous perfume’s top notes are grapefruit, violet leaf and cardamom, with heart notes of lavender and pepper and base notes of oakmoss, amber and sandalwood. The perfume is available in two sizes: 100ml and 15ml. The collection also features a scented candle and a steel travel tube embossed with Ali’s signature.   

“What we have created in partnership with Arcadia is incredibly impressive, and we are proud to associate Muhammad Ali’s legacy with this new fragrance collection. Amna has personally collaborated with us every step of the way, from the original concept to the choice of perfume notes, branding and design. We are confident it will be a resounding success,” said Katie Jones, SVP, Entertainment at Authentic Brands Group (ABG), which in partnership with Lonnie Ali as trustee of the Muhammad Ali Family Trust (MAFT), owns Muhammad Ali Enterprises.

As part of the official launch, visitors will experience the concept behind the fragrance, which is based on Ali’s famous quote, “Float like a butterfly, sting like a bee…” A remark he made in 1964 before winning the world heavyweight crown for the first time, which propelled him into an international sporting icon.

Appropriately, the tour’s sensual experience starts in the entrance tunnel, with butterflies hanging from the ceiling and an atmospheric fog to accentuate a floating sensation. This is followed by a display of wall-mounted black and white images, with quotes offering further insight into his guiding principles.

Additional areas of the walkthrough tour include a scent and perfume experience and a hospitality and retail lobby where visitors can learn more about the collection, try samples and make purchases while relaxing with a cup of the Scent Library’s speciality coffee.

The new collection will be distributed through Arcadia’s flagship store in Dar Wasl in Dubai and marketed internationally online at The collection will also be available exclusively at THAT Concept store for a limited period in Mall of the Emirates and Mirdiff City Centre. Prices range from AED150 to AED800 plus VAT.

“By February, we aim to have retail partners stocking ‘Thunderous’ in Tokyo, Kuwait, London, and Beverly Hills, to name but a few,” added Amna.   

To book a visit The Scent Library and experience Thunderous, please click here.


About Arcadia:

Arcadia by Amna is a fine fragrance brand under the umbrella of Mash Concepts LLC. Founded in 2015, it has since created ten unique fragrances as part of the Edition 1 line and eight fragrances in the critically acclaimed Edition 2, The Dark Series. 2021 marked Arcadia’s foray into home fragrances in the form of candles and incense. A pioneer in the region for breaking the gender & cultural boundaries with unisex scents, Arcadia is a brand that creates artisanal scents using the most luxurious ingredients while being environmentally conscious and cruelty-free. Offering an easy online shopping experience that ships internationally and is stocked in some of Dubai’s most prevalent shopping areas, Arcadia is making its way around the country and the world one scent at a time.

About Muhammad Ali:

Muhammad Ali is one of the most influential athletes and humanitarians of the 20th century and has created some of the most legendary moments in sports and civil rights history. More than 50 years after he emerged as a Gold Medalist in Boxing at the 1960 Rome Olympics, Ali’s legacy extends beyond the ring and he continues to be widely recognized as one of the most celebrated and beloved icons of all time.

His incomparable work ethic, signature boxing techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali. Among his countless awards and accolades, he was named Sports Illustrated’s “Sportsman of the Century,” GQ’s “Athlete of the Century,” a United Nations Messenger of Peace, and has received the Presidential Medal of Freedom and the Amnesty International Lifetime Achievement Award. Muhammad Ali’s legacy is celebrated across cultures and continues to inspire today’s most influential athletes, artists, musicians and humanitarians around the world.

Follow Muhammad Ali on Instagram, Facebook and Twitter.