Indian Startup Ecosystem in Full Display at Elevate-XI

Multiple FMCG & Agri based startups pitched innovative solutions as part of the India Innovation Hub

DUBAI, February 18, 2022: The 11th edition of Elevate, the popular startup pitching series under the Indian Innovation Hub umbrella at the India Pavilion, EXPO2020 Dubai witnessed the presentation of innovative business ideas by 21 start-ups to global investors on February 17th.  India Innovation Hub has hosted 344 startups since the inauguration of the India Pavilion in October 2021.

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‘Elevate’ series is a key initiative of the India Pavilion at EXPO2020 Dubai that aims to display unconventional solutions created by 500 start-ups over the course of EXPO2020 Dubai under the India Innovation Hub umbrella and is supported by HSBC. This global platform is providing startups with a unique opportunity to articulate their vision, gain knowledge about the global sectoral trends, network with fellow new-age entrepreneurs and attract potential B2B investors.

Contesting startups represented their innovative capabilities in sectors such as agriculture, e-commerce, FMCG, instant foods, value-added products manufacturing, nutrition, health tech, IT consulting & IT infrastructure, EPC, IoT & industrial automation, construction, jewelry e-commerce among others. There were many FMCG and agri based startups that pitched their respective healthy and sustainable offerings at the session.

Prominent startups like Greentatwa Agri Tech Innerbeing Wellness, AA Enterprises and Foods, Sri Velavan Agro, Urban Monk, 4700BC Popcorn, Wholsum Foods(Slurrp farms), Jaykas Foods (Grami foods), Doctor Millets Agro Industries, Vijayanjali Nutri Ce-Reals, AKN Foods Private Limited, Minkan Agro, OrgTree, and Fountainhead Foods (Health Sutra) pitched their pioneering ideas around organic farming and food processing technology.

Other startups which also pitched their ideas before the global investors included Fingpay, Dparth Tech Advisory, Bidaal Technology, Udma Technologies, and Ejohri Jewel Hub, Lock & Stock, SnPC Machines and Lotusdew.

The Indian startup ecosystem currently has over 60,000 DPIIT-registered startups from 628 districts across all 28 States and 8 Union Territories. India ranks in the top 50 countries in the Global Innovation Index (GII) and is the 5th most startup-friendly country in the world (leading in Asia). Embodying the true spirit of a self-reliant India, and despite the extreme challenges posed by the global pandemic, over 44 new unicorns came into existence in India in 2021, taking the total number of unicorns to 88 as on date.

The event was attended by leading investors including Neil Cabral, Managing Director & Head Key Clients, Light House Canton, Kamal Vachani, Owner, Al Maya Group, Anil Nahar, Financial Advisor, Bahwan Cyber-Tech, Ankur Gupta, Head Corporate Affairs and Growth, Tata, Imran Sarwar Cheema, Ajman Free Zone, Paul Gomes, IT Officer, Meeras Development, among many others.

The next Elevate session is scheduled for February 23rd ,2022.

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