Bikanervala, the well renowned F&B brand, dealing in Indian Sweets, Snacks, Chaats, Vegetarian Food and Savouries have launched their 17th outlet in UAE in the Gold Souk Extension’s Hind Plaza.

 “Gold Souk Extension”, the Dubai Enrichment Project’s newest landmark destination, is making air for being an iconic development to Dubai’s trading heritage. The extension project which has been taken care of by Ithra Dubai has welcomed many traders and retailers to intensify the trading and shopping experiences of tourists and the community residents alike.

The opening ceremony took place on 16th March with the cutting of ribbon by Directors Mr. Pankaj Agarwal and Mrs. Shweta Agarwal, Ithra Dubai’s key management being Mr. Lachlan Gydei, Mr. Shoaib Abdulrahim, and MD of Siroya Jewellers LLC Mr. Chandu Siroya.

“With our Gold Souk outlet, we wish to bring the traditional brand taste closer to the ancient Dubai, and the community residing in and around there. Being one of the most popular heritage and trade area, we are expecting a good flow of tourists to the outlet as well. The community offers ample opportunities of business and growth, as well as well-equipped resources in terms of accessible public transportation, huge parking spaces, general utilities, etc. to seamlessly tap the prevalent opportunities” said Mr. Agarwal.

“The Extension has developed an integral project comprising urban residences, offices, parks, trade shops, Hotels, etc. which adds to the potential for an F&B brand like us to reach and connect a larger number of people. The traditional ancient charm that the area offers even with the key developments and high-end infrastructure is like a shared value for us. Our excitement and happiness to serve in this heritage rich community is unmatched. We as a brand value our culture & heritage as much and vision to cater the world with the rich taste and traditional flavors of Indian Sweets and food items”, added Mrs. Shweta.