Into the metaverse: Alfa Romeo F1 Team ORLEN joins Everdome


Dubai, UAE, 24 March 2022 ­– Alfa Romeo F1 Team ORLEN will make a huge step towards its presence in the metaverse as it unveils a partnership with Everdome, the world’s first hyper-realistic metaverse, to provide a digital home for the future of their community and fan engagement.

Through this partnership, Everdome will be providing Alfa Romeo F1 Team ORLEN with the most powerful metaverse experience in existence – a place where fans and the wider racing community will come to interact with the team and brand in the team’s own real estate.

The metaverse is a new channel for the future of racing teams and fans alike, adding a futuristic dynamic to the traditional motorsports experience. With its hyper-realistic approach at the forefront of metaverse design, Everdome’s innovations are designed to help unlock opportunities for Alfa Romeo F1 Team ORLEN as the metaverse revolutionises the way people consume sport and raise the bar for fan engagement to unprecedented heights.

 
Frédéric Vasseur, Team Principal Alfa Romeo F1 Team ORLEN: “We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience. Everdome will allow us to leverage the team’s intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence.”

Rob Gryn, CEO of Metahero & Everdome: “Joining the Alfa Romeo F1 Team ORLEN as their Official Partner is an honour, and an event that we feel will benefit both brands and teams going forward. The synergy between sports and future technology has never been more apparent – whereas engaging with a brand’s community and fanbase are priority #1. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team ORLEN and Everdome to deliver for both communities.”

Bally Singh, CMO of Metahero & Everdome: “Everdome is opening its doors to global brands looking to enter the metaverse. The increasing demand of companies wanting to take advantage of the opportunities of holding real estate in this emerging market is growing and we are here to accommodate and guide them through this new process.”

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