KidsBuddy, an Edtech start-up from India, enters US$254 billion global Edtech market at Dubai Expo 2020

Annual Investment Meeting (AIM) at Expo 2020 has chosen KidsBuddy along with other few start-ups for the upcoming AIM Start-up, from 29th – 31st March 2022, Expo 2020, Dubai

Date: Dubai, March 25, 2022

News Highlights:

  1. The worldwide edtech market size was valued at $254.80 billion in 2021 and is expected to reach $605.40 billion by 2027;
  2. Education technology (edtech) market in the Middle East and Africa is expected to reach Dh26 billion (US$7 billion) by 2027;
  3. The number of K12 students in the GCC is expected to reach 16.3 million.

KidsBuddy, an education technology start-up from India that was selected by Annual Investment Meeting (AIM) among the few start-ups from India to display their products at the upcoming event, is getting ready to roll out its service for the 16.3 million K12 students in the GCC.

The launch of KidsBuddy in the region comes as the education technology (edtech) market in the Middle East and Africa is expected to reach Dh26 billion (US$7 billion) by 2027, due to the adoption of technology solutions and products in classrooms by schools across the region.

The worldwide edtech market size was valued at $254.80 billion in 2021 and is expected to reach $605.40 billion by 2027, according to Research and Markets, a market intelligence provider.

The two-year old app, KidsBuddy, which was established in 2020 during Covid-19 pandemic by the Co-Founders Sareesh Polassery and Ranjith Kodungallur of Indbytes Technologies Private Ltd, will be part of the upcoming three-day Annual Investment meeting which will start from March 29-31, 2022.

KidsBuddy has already won many accolades so far, which includes 8th position in the ‘Kerala Startup Innovation drive 2021-2022’ competition, among a total of 185 startups, where Kerala, India government granted Rs 700,000 (US$10,000) to KidsBuddy.

KidsBuddy has been certified by a UK-based company ‘Educational App Store’. This is an independent company and they have validated KidsBuddy content with their professionally experienced teachers and awarded 5-star rating certificate to KidsBuddy.

KidsBuddy is a free mobile application specially designed for the children to nourish their better future and also for society. It helps the children to learn through fun. Apart from academic activities, it encourages children to improve their extra-curricular activities like music, dance craft, and sports. It provides daily activities for children, and by performing these tasks they can discover, experiment, and learn independently. These actions will help them to learn without any boredom from the traditional learning system.

Developed by groups of doctors, child psychologists, teachers, software engineers, and parents, KidsBuddy is a mobile application platform specially designed for children to nourish academic knowledge and extracurricular activities.

The KidsBuddy offers a wide range of activities focused on children age 4-12, development and new age product for child development in all aspects. It helps with child’s cognitive development and to balance between academic and extracurricular activities.

It promotes learning through games and activities and encourages pen n paper activities. It is targeted to children belonging to the age group from 4 to 12 years. KidsBuddy smiley’s been used by 13,000 students, 200+ schools, and in 12 countries.

“As a relatively new app we are still at a developing phase and looking for potential investors. We are really glad to be part of AIM 2022 Start-up, where we will get a chance to pitch in front of many potential investors from the Gulf countries,” The co-founder of the KidsBuddy, Mr Sareesh Polassery said.

“There will be many global investors with diverse portfolios present at the event. It will give us a chance to network with a huge international crowd, which is a great opportunity for us.”

The Coronavirus outbreak affected the academic world, which consists of millions of enrolled learners and active teachers. To continue the education process, the online class was introduced in most countries. Although this is relatively new to the entire teaching-learning community, it has become massively popular. Educational and learning apps have become immensely popular in the last two years, and this is the way forward and future of education.

Co – founder of KidsBuddy, Mr Ranjith Kodungallur, said, “KidsBuddy Smiley, which is created mainly for 4 to 12 years old children, is a versatile application with menu systems and features that are very easy to navigate. The application has a clean look to the interface and the graphics are user-friendly. The interface has lots of high-quality content that parents and children will find educational and exciting. The fonts, graphics, and expanding screens make the application a pleasure to use.”

This app helps with a child’s cognitive development and to balance between academic and extracurricular activities, learning through games and activities, nurturing the children in the right direction, encourages pen and paper activities.

KidsBuddy has mainly two apps, KidsBuddy Smiley and KidsBuddy Academia. KidsBuddy Smiley’s been used by 13,000 students, 200+ schools, and in 12 countries for child development. KidsBuddy Academia is a recently launched app for B2B customers.

There are many features in this app, such as, kids challenge for real-life activities, knowledge cards, quizzes, math kid, vocabulary, spelling kid, stories, news, diary, child cognitive assessment report to parents, to know more about their child’s interests and many more.

This application could simply be a lifeline for parents who are struggling to engage their children. The activities are sequenced logically and are easy to follow and implement. Parents will find the user interface easy to navigate and children can use the app with little instruction from the outset. The point rewards system will motivate children and encourage them to better their previous scores. Parents can access the cognitive report after the app has been used for a short period of time. This information could be a valuable insight into how their children are learning and developing.

There are certainly lessons here that are relevant to teachers, classroom situations and scenarios. Teachers certainly should recommend this application for parents who may be struggling to engage their children at home. The points reward system could lend itself to classroom motivation and competition. Points certificates can be downloaded and displayed in the classroom.

KidsBuddy Team clearly has a vast amount of experience and has thought very carefully about how to present their chosen topics and activities. There is something for everyone within the App and the wonderful graphics and interface will keep children entertained for hours and hours.

KidsBuddy Smiley is free to download with optional in-app purchases available on Web Application, Apple iOS, and Android devices for both mobile and tablet formats.

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