Samsung opens UAE inspired design challenge around culture, landscape, food, architecture, and more

Join the #InspiredByTheNation competition and win a three-day trip to Milan, the world-famous capital of Design

Dubai, UAE 11 April 2022: Samsung Gulf Electronics today announced its open call for design enthusiasts to enter the Bespoke competition and celebrate the UAE and its diverse culture. Samsung’s Bespoke Refrigerator is a smart home appliance with endless possibilities for customization, offering enhanced modularity which seamlessly integrates into every home, satisfying every taste and need. The call is part of the brand’s ongoing efforts to enrich a truly one-of-a-kind home experience by putting the power of personalization in consumers’ hands by opening the door to creatives to express their passion and unlock their artistic selves through a UAE themed contest, inspired by the nation.

Burcin Arabul, Director of Home Appliances at Samsung Gulf Electronics, said, “The launch of our Bespoke Design Challenge is a token to our ongoing dedication to engage with our community and offer a platform for all creative enthusiasts to express themselves using the Bespoke as their canvas. As an appliance of daily necessity, the Bespoke Refrigerator will once again be brought at the forefront of the living experience through this unique UAE inspired competition, a one-of-a-kind art piece at the heart of home environments.”

Running until April 30th, the contest will be assessed by three renowned influencers, selected for their exceptional expertise in food, lifestyle and arts. Judges include Jacob Abrian, Nisrine EL Lababidi and Chef Alexandros Sperxos to select the winners of this exceptional UAE themed Bespoke competition.

Jacob Abrian is the region’s leading fashion ambassador, acting as founder and CEO of Arab Fashion Council, whereas Nisrine El Lababidi is known her incomparable aesthetic that captures diversity with refinement and ingenuity. Alenzandros Sperxos is an award-winning chef whose mastery in culinary arts transports foodies into an unforgettable journey, one plate at a time.

For the 1st prize, the selected winner will receive an exclusive trip to Milan in Italy for three nights whilst getting a chance to have the winning design displayed in selected retail stores across the UAE and take back home two Samsung Bespoke Refrigerators. While the 2nd and 3rd prize winners will also get a chance to have their design displayed in selected retail stores across the UAE and win two or one Samsung Bespoke Refrigerators. Competitions like those set forth by Samsung demonstrate how the ability to customize devices brings the brand and the consumer closer together, celebrating culture and everything in between to forge a truly unique design inspired by the nation that exceeds all homeowners’ expectations, across the UAE.

Samsung’s BESPOKE lineup of refrigerators introduces a new era of personalized home appliances that enrich grey expectations. Designed to allow consumers to match their taste freely, from the fridge’s color to the material and desired modules – Bespoke represents a step up in Samsung’s commitment to shape products that truly cater to consumers’ evolving lifestyles.

Interested participants will be able to download a template and draw their unique designs which will then be judged based on the theme accordance, through public voting and the selection from judges. A special reveal will be organized in the presence of the winners once the competition ends.

To participate and celebrate the refrigerators’ endless potential for personalization, please visit: https://www.samsung.com/ae/bespoke-design-challenge/  

-ENDS-

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com/mena