Brokers’ qualifying enhances confidence in Dubai real estate market

Brokers’ qualifying enhances confidence in Dubai real estate market

Walid Al Zarooni: Real estate brokers mirror the dynamic Dubai real estate sector

Dubai, Saturday, April 21st – 2022: Real estate expert Walid Al Zarooni, Chairman of “W Capital” real estate brokerage, said that the real estate sector in the Emirate of Dubai is in full maturity,arising the need for real estate brokers to be well qualified, especially in light of The Real Estate Regulatory Agency-RERA- supervision, who set the regulatory controls.

“The qualification of real estate brokers maintains the momentum within the  Dubai real estate market , and boost the interest of the sector, while activating sales volumes and promoting the emirate’s reputation,” Al Zarooni said.

The Chairman believes that a weak broker reflects a weak sector and can harm Dubai’s reputation. On the other hand, a strong broker is a reflection of a strong sector and boosts the interest of the real estate sector as a whole.

Al Zarooni called for instant partnership between the public and private sectors, and government institutions to support educational systems in the real estate sector to teach brokers in order to be qualified for the momentum in Dubai.

He stressed the importance of periodically organizing training courses for workers in the real estate brokerage sector to enhance knowledge of laws and legislation in the real estate market, and check the brokers’ abilities through regular testing to control market activity.

He pointed out that Dubai hosts 200 nationalities from all over  the world, and this needs qualified brokers with different marketing methods commensurate with the demographic diversity that the emirate boasts, because the real estate broker is the first gateway through which investors and customers go through to own a property. This encourages demand within the market, and supports recording billions of transactions within the sector.

 “Brokerage is a mirror of the real estate sector in Dubai as a whole,” Al Zarooni said.” The real estate broker reflects a positive image of the sector and supports marketing plans that precede the conclusion of sales deals,” he added.

Walid Al Zarooni indicated that the broker plays a vital role in creating a positive impression on the investors side , which encourages more investments in the sector through well-organized promotion campaigns  and creates an added value to Dubai’s economy.

He stressed that real estate qualification programs and professional training for brokers must be developed. The needed programs must be obligatory and complying with each period according to economic conditions, regulatory environments, and real estate promotion techniques in the emirate. That  is to ensure that qualified brokers are familiar with all information, data and governmental rules and  legislations. It  also ensures providing the best service to the customer, thus establishing a good reputation for the sector.


About “W Capital”:

“W Capital Real Estate Brokerage” was established in 2007 in the United Arab Emirates, specializing in real estate development, buying, selling, renting as well as consulting services for real estate companies.

Since its inception, the company has sold over AED 200 million of properties to major developers.

About Walid Al Zarooni:

Walid Al Zarooni is the founder and Chairman of W Capital Real Estate Brokerage. A certified real estate expert from the Dubai Real Estate Regulatory Agency “RERA”, he is the author of “Secrets of the Smart Real Estate Investor”.

Al Zarooni is one of the first experts to harness social media to raise the public awareness about  real estate. He provides almost free advice on a daily basis, as well as latest news and updated information through videos and posts on social media platforms such as ” Instagram “,“ Snapchat ” and “Twitter”, on which he is very active.

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