The Ultimate Ramadan Celebration: Mall of the Emirates Launches Ramadaniyat at Zeman Awwal
- Embrace tradition and modernity with a Ramadan market at the unique Emirati cultural hub.
- Home-grown brands, leading artists and designers come together to inspire and delight during Ramadan
Dubai, UAE: Marking the arrival of the holy month, Mall of the Emirates has launched a new pop-up market – Ramadaniyat – inside its unique Emirati cultural hub, Zeman Awwal. The inspirational festival runs throughout Ramadan and provides a physical platform to showcase creations from Emirati and Arab designers and artists. It celebrates the rich heritage and compelling traditions of Ramadan through jewellery, fashion, arts and crafts, and culinary experiences. Open from April 12 to 30, 12.00 pm to 12.00 am, the market will showcase the very best of the UAE’s past and present.
Located near the mall’s valet parking entrance on the second floor, Ramadaniyat will combine modern and traditional arts, customisation, and daily entertainment with a compelling shopping experience, complemented by various food and beverage options available after Iftar. Visitors can wander and explore traditional and artisanal artworks and unique pieces handmade by artisans and craftspeople, while movies for kids and families provide intriguing experiences for all ages.
Featured in the assortment are home-grown brands as well as leading international artists and designers to inspire the next generation of creative minds and provide a compelling cultural celebration this Ramadan.
Hussain Moosa at Majid Al Futtaim Properties – Director, Mall of the Emirates said: “Ramadan encourages the wider community to pause, observe and reflect on where they have been and where they are going. Zeman Awwal seeks to encourage exactly that – the preserving of abundant customs and history of the UAE by combining culture and creativity to create new pathways and experiences. Ramadaniyat keeps the spirit of connection between the history and contemporary day alive, offering even more moments for joy and inspiration as we come together to celebrate the holy month.”
Guests can immerse themselves in the latest addition to Zeman Awwal’s nine unique cultural hubs. The 1,100 sqm space in Mall of the Emirates also houses an Emirati souk, art gallery, Majlis Cinema, and costume exhibit in collaboration with The Zay Initiative for visitors to explore all year-round.
For more information about Zeman Awwal, visit www.malloftheemirates.com.
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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