Sustainability champion Dake Rechsand welcomes Sadhguru’s Save Soil movement, …

Sustainability champion Dake Rechsand welcomes Sadhguru’s Save Soil movement, emphasizes sand technology as a fit-for-purpose solution in the Middle East

As “Sadhguru” Jaggi Vasudev’s 100-day ‘Journey to Save Soil’ stopped over in the UAE, sustainability advocate Dake Rechsand voiced support, emphasizing the need for soil conservation and the potential role of sand technology

May 23rd, Dubai, UAE: Dake Rechsand, the Dubai-based company specializing in sustainability solutions for water conservation and desert farming, has voiced its support for “Sadhguru” Jaggi Vasudev’s ‘Save Soil’ movement while emphasizing the role that Breathable Sand can play in topsoil conservation and regeneration. 

India-based spiritual leader Sadhguru is on a 100-day motorbike journey that started in the UK, with stopovers across the world. Dubbed the ‘Journey to Save Soil’, the quest is aimed at raising awareness of soil conservation and mobilizing stakeholders to emphasize regeneration with dedicated national policies. 

“As per credible sources, about 52% of the world’s agricultural land is moderately or severely affected by soil degradation. Considering soil provides nearly 99% of our food, the current rate of degradation presents an existential threat that needs immediate redressal. Under this scenario, Sadhguru’s Save Soil movement is both timely and commendable. It has our full support,” said Chandra Dake, CEO of Dake Rechsand. 

Upon his arrival in the UAE, Sadhguru has taken part in multiple conclaves, besides signing an MoU with the UAE International Centre for Biosaline Agriculture for exchanging knowledge and energizing soil conservation and regeneration. Thus far, many nations, including Italy, Bulgaria, Azerbaijan, and intergovernmental organizations, including the EU, the Commonwealth, and the Muslim World League, have offered support and entered into MoU with Sadhguru’s broader movement, Conscious Planet.

“In the UAE, which is 80% desert, soil regeneration requires multi-dimensional assessment. Limited groundwater resources, high soil salinity, and other systemic challenges do not offer much in the way of optimism. Taking this into stock, Dake Rechsand has developed a fit-for-purpose solution in Breathable Sand. Its application has led to demonstrable improvement in topsoil,” revealed Chandra Dake. 

Dake Rechsand’s Breathable Sand — also known as “magic sand” due to its transformative potential — has been making waves in the Middle East and beyond ever since its launch. With its ability to retain water for extended periods, preserve fertilizers, and produce a high yield in desert conditions, Breathable Sand has enabled practitioners to turn barren lands arable. 

The use cases of Breathable Sand have since expanded to organic farming and synergistic farming models such as permaculture and food forests. The potential results have strong implications for ecological improvement, biodiversity, microbial growth in the root zone, and, most importantly, soil conservation. 

“As Sadhguru rightly noted at the press conference, for sustainable and nutritious yield, the topsoil must contain at least 2–4% organic matter. Our observations in preliminary Breathable Sand projects are consistent with the ideal organic requirements. As we continue to explore more use cases, we are also committing ourselves to the UAE’s, and the larger Middle East’s, sustainability cause,” Chandra added. 

In recent months, Dake Rechsand has emerged at the forefront of regional sustainability pursuits. The impact-led organization recently hosted a side event at the maiden Middle East and North Africa Climate Week and participated in the inaugural Food for Future Summit, highlighting its transformative solutions, raising awareness, and mobilizing all stakeholders.


A Gulf Sustainability Gold Award Winner 2021 for Innovation in Sustainable Technologies, Dake Rechsand has developed innovative and transformative solutions in water conservation and sustainable farming. The company’s breakthrough breathable sand technology that transforms barren desert sand into high-yield, arable land, along with its signature IDER water-harvesting range, is empowering Desert Farming and Water Conservation. With a global presence that currently extends to the USA, the UAE, India, China and South Africa, the company is making a positive impact on food and water security in water-stressed regions. In 2022 the company is launching a Carbon Sequestration program of 50 million trees in GCC region which includes Forestation and Food Forests.

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