Samsung’s Bespoke Refrigerator contest ends in the UAE


Samsung’s Bespoke Refrigerator contest ends in the UAE

Dubai, UAE 29 May 2022: Samsung Gulf Electronics is proud to have attracted more than 150 unique designs as part of its Bespoke competition, celebrating the UAE and its diverse culture. Samsung’s Bespoke Refrigerator is a smart home appliance with endless possibilities for customization, offering enhanced modularity which seamlessly integrates into every home, satisfying every taste and need.

The authoritative voice, Jacob Abrian and the renowned influencers Nisrine EL Lababidi and Chef Alexandros Sperxos, are expected to soon select the winners of this exceptional UAE-themed Bespoke competition thanks to their exceptional food, lifestyle and arts expertise.

Jacob Abrian is the region’s leading fashion ambassador, acting as founder and CEO of the Arab Fashion Council. Commenting on the Bespoke competition, he said, “Being a part of such an amazing contest is truly inspiring as the new era of tailor-made home appliances can really enrich grey expectations. To be able to see such designs is an honour as we see how people are matching their taste freely, from the fridge’s color to the material and desired modules next to evolving lifestyles.”

Next is Nisrine El Lababidi, known for her incomparable aesthetic that captures diversity with refinement and ingenuity. She strongly believes that: “Design enthusiasts with a passion for arts and color experimentation can build their very own refrigerator the way they envisage to enhance their home décor and complement their own dynamic lifestyles.”

Alexandros Sperxos is an award-winning chef whose mastery in culinary arts transports foodies into an unforgettable journey, one plate at a time. Also talking about the contest, he said: “Design happens across all senses – and I’m excited to see it lie before my eyes and witness the rich talent inspired from the UAE in this unique competition.”

For the 1st prize, the selected winner will receive an exclusive trip to Milan in Italy for three nights and will get the chance to have their design displayed in selected retail stores across the UAE and take back home Samsung Bespoke Refrigerator. While the 2nd and 3rd prize winners will get the chance to have their design displayed in selected retail stores across the UAE and win Samsung Bespoke Refrigerator.

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