TANISHQ REVIVES THE ROMANCE OF POLKI

TANISHQ REVIVES THE ROMANCE OF POLKI

Dubai, United Arab Emirates

With the accent on Polki or uncut diamonds, Tanishq’s Romance of Polki collection is a stunning celebration of this centuries-old craft that has proudly been passed on for generations and enjoys unparalleled heirloom status even today.

Marrying traditional opulence with contemporary charm, each exquisite piece of jewellery in this stunning ensemble is thoughtfully designed to symbolize the grandeur of love whilst also being a regal souvenir of a strong heritage that transcends eras with its contemporary perspective, carving a beautiful bridge between tradition and modernity.

Heartfelt motifs, exotic gemstones, mesmerizing pearls, and intricate gold work are meticulously strung together to create masterpieces that are likely to never go out of style.

Traditionally purchased for weddings and special occasions, the collection transcends time and place and allows the wearer, be it a bride or someone in her party, to celebrate each moment with grandeur. From adorning vibrant multi-hued pastel pieces at the Mehendi (henna ceremony) to enchanting with a little extravagance at the Sangeet, to flooring loved ones when she makes her grand entrance in a classic opulent set, there’s a Polki for every magical second of every bride’s big day.

But it isn’t just perfect for a bride. Polki can be purchased to commemorate a significant milestone in one’s life, to capture the sentiment of a special occasion or to just add further lustre to a brilliant moment in time.

“Timelessness is what we were aiming for with this collection. From dazzling diamonds that we’ve modernized to include elegant, contemporary geometric patterns to the comeback of the classic and oh so versatile polki and precious stones combination, not to mention gold heritage pieces, we’ve got it all in a collection that is designed to speak to every woman, and one that resonates with myriad eras, styles and occasions, “said Beate Steinfeld, Trend & Design Head – Tanishq International.

“Whilst staying true to Polki’s legacy, the collection also features pieces that ooze contemporary style. Think dangling earrings that combineplayfulness and grace harmoniously or a statement choker featuring intricate motifs and craftsmanship to really make a style statement when you step out,” she added.

This collection is now available at Tanishq outlets in Meena Bazaar, Lulu Hypermarket Al Barsha, Karama and at the Tanishq shop in shop at La Maison Du Luxe, Dubai Mall.  

“Our robust expansion in the UAE has afforded us the opportunity to really gauge the sentiment in the market. It is one of hopefulness and celebration. This collection is designed to add that sparkle to any special occasion be it a wedding, anniversary, milestone in life or just when you want to outshine the rest,” added Vandana Bhalla, Marketing Head – International Business Division, Titan Company Ltd.

Website: www.tanishq.ae

IG: tanishquae

Store Addresses: Tanishq Showroom

Karama Center Shopping Mall, Dubai

Al Souq Al Kabeer, Meena Bazaar, Dubai.

La Maison Du Luxe, Dubai Mall, Luxury Avenue, Dubai

Lulu Hypermarket, Ground Floor, Al Barsha, Dubai

-END-

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