Majid Al Futtaim Opens its First Official CB2Store in Dubai
- Design brandfrom Crate and Barrel Holdings opens in Mall of the Emirates
- CB2 expands its physical footprint and presence in the Middle East with a Dubai first
Dubai, United Arab Emirates,30June, 2022: Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Central Asia, has opened thedoors to its firstbrick and mortar CB2 store in the region.The brand has made its much-anticipatedarrival following atemporary pop-up in Mall of the Emirates and promises a highly curated collection of contemporary furniture and décor.
Located on level 2ofMall of the Emirates, the large showroomhas a luxe yet minimalist feel that will inspire customers to elevate their own spaces at home. Design enthusiasts can expect to find creativefurniture and décor that can be mixed and matched to suit any aesthetic, from velvet sofas to chrome coffee tables– all interpreted through a uniquely CB2 lens.
“Building on thesuccess of CB2’s ecommerce websiteas well asour recent pop-up in Mall of the Emirates, this new store is a continuation of our mission topioneer new experiences both online and offline,” revealed Fahed Ghanim, Chief Executive Officer ofMajid Al Futtaim – Lifestyle. “Physical stores play a vital role in helping customers see, touch, and experience products, whilst creatingmemorable moments with friends and families and building meaningful connections with brands.CB2’s debut will open up more possibilities for our customers in the UAEas we look to expand our physical footprint and diversify our portfolio alongsideleading international brands.”
“We are thrilled to be working with our partners, Majid Al Futtaim, to bring the CB2 brand to the Middle East,” said Janet Hayes, CEO of Crate & Barrel Holdings. “We believe that the design- forward product collection will resonate with both the international and local Emirati clientele who are searching for creative and inspired ways to transform their homes.”
The new store houses multiple categories including indoor and outdoor furniture, kitchenware, bedding, lighting, rugs, accessories and more. Its current assortment features CB2’s Brazilian Rhapsody collection, the brand’s take on the sun-drenched modernist movement in the sixties, and the Décor Art capsule, which was inspired by the fluidity of twentieth century sculpture. Customers can also discover exciting collaborations with leading designers such as Kara Mann, Jennifer Fisher, Ross Cassidy, GOOP and Lenny Kravitz.
“Through our partners Majid Al Futtaim, we’re excited to see our brand’s first international home in the Middle East,” said Ryan Turf, President, CB2. “Our collections are an evolving exploration of modern design. We hope the store allows even more people to explore, dream, and bring their heart’s desire home.”
To provide a seamless omnichannel shopping experience, CB2 offers online ordering, same-day delivery and at-home assembly.Interior decorating has never been easier with professional design tools and services as part of the brand’s design studio. In addition, gift cards and gift-wrapping services makeoccasions extra special.
Offering unwavering quality combined with excellent value, CB2’s new store is open now in Mall of the Emirates. Customers can also browse the full collection online at CB2.ae.
CB2 is transforming the perception of home design for today’s modern consumer by offering high quality, sophisticated design at an approachable price. The brand is today’s destination for timeless yet edgy home collections, creating furniture and decor to inspire creativity and celebrate individuality with an eclectic mix of products and decorating ideas. In addition to being a leader in online retail, the brand is rapidly expanding their physical footprint and currently has 20 locations across the U.S and Canada. CB2 is part of Crate and Barrel Holdings, which is owned by The Otto Group, a global retail and services group based in Hamburg, Germany. For more inspiration, follow us on Facebook or Instagram.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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