The Heart of Europe intensifies sales campaign with broker engagement ahead of the opening of the Island

The Heart of Europe intensifies sales campaign with broker engagement ahead of the opening of the Island

Sales activities pick up with huge incentives and perks for successful brokers – at the US$5 billion island leisure tourism destination that races ahead to open the first hotel in September 2022

News Highlights

  1. More than 450 brokers to get to see the hospitality projects and residential palaces on The Heart of Europe along with investors – to be able to sell the remaining units;
  • Brokers could make commissions of a lifetime from sales while more successful ones could walk away with more incentives and perks, depending on the sales value one closes;
  • The Heart of Europe will deliver approximately 4,000 hospitality and residential units including the Floating Seahorse Villas, when complete;
  • The Heart of Europe has a development value of US$5 billion (Dh18.3 billion)


Commercial sale of hospitality units at The Heart of Europe, the US$5 billion (Dh18.3 billion) prime hospitality and second-home mega-project off the coast of Dubai, gains momentum as developer Kleindienst Group intensifies broker engagement to sell out the remaining units of the project as it prepares to open the first hotel – Côte d´AzurMonaco– that is set to be the next best leisure tourism destination in the Middle East and North Africa.

Set on six coral-rich islands, The Heart of Europe is at the centre of the articially developed the World Dubai – a cluster of 300 man-made islands in the Arabian Gulf four kilometres off Dubai’s Jumeirah coast – that are created in the shape of the six continents to form the world map. Set at the backdrop of Dubai’s skyline, it is a self-sufficient upscale resort, leisure and second-home destination.

Upon completion, Côte d´Azur received a 5-star rating from the Department of Tourism and Commerce Marketing (DTCM), the tourism regulatory authority of the Government of Dubai.

More than 450 real estate brokers, supported by the developer’s own sales team, will tour and discover the Heart of Europe island project.

The campaign, that offers special commission and sales perks to the brokers, will be held in three days, with 150 brokers and investors touring the Côte d´AzurMonacoeach day from June 23 to 25, 2022, followed by presentations and speeches by the top management of the company with a projected price appreciation in the next six months.

“This is a very exciting time for all of us as we prepare to partially open the world’s newest and one of the best island leisure destinationsin the world,” Josef Kleindienst, Chairman of master developer Kleindienst Group, says. “From September this year, international tourists will be able to see something that is absolutely out of the world – a new holiday destination of choice.

“We have worked day and night and year after year to realise this project, which is in line with the Vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, when the World Dubaiwas unveiled more than 15 years ago. We are now transforming and delivering it in reality. That day is nearing.

“Prices of the Floating Seahorse Villas and other hospitality units have jumped four-fold in the last few years. Soon after the delivery of the project, we expect a further jump in the property prices.

“Hospitality units that are currently offered to the buyers, will jump manifold in the next few years, while fetching 8.33 percent annual rental income or 100 percent return in 12 yearsthat we are guaranteeing.”

Kleindienst Group is currently in the process of hiring the first group of hospitality professionals to serve the hotel guests. The new sales campaign takes place as prices of properties are going up in the UAE.

“So, this is the right time for the brokers to bring investors to the island and conclude sales and benefit from extra commission and other incentives! For investors, buying a unit in today’s price gives them – in addition to theannual rental income – high appreciation value that will fetch them 300 to 400 percent profit when sold later,” Josef Kleindienst says.

Monaco, one of the four leisure properties that makes up the Côte d’Azur resort ofhotels on the Main Europe Island, part of The Heart of Europe, is scheduled to start receiving hotel guests in September 2022.

Construction of the Côte d’Azur resort that comprises of four upscale hotels each named after the most famous coastal cities along the French Riviera – Monaco, Nice, Cannes and St. Tropez, is also nearing completion and will deliver 992-units when delivered this year.The developer will then gradually deliver parts of the project in 2022 and 2023, in line with the increase in international tourist arrivals to the region.

The Heart of Europe is one of the world’s most sustainable projects, is delivering a number of innovative luxury hospitality concepts for the first time in the world. These include the Floating Seahorse Villas – the world’s first three-storeyed floating hospitality units that has a submerged underwater level and the Floating Lido – a floating platform that hosts a number of hotels, restaurants, swimming pools with underwater hotel suites.

The Heart of Europe that spreads across six of the 300 islands that make up the World Dubai, has already drawn investors from across the globe. Prices of the Floating Seahorse Villas and hospitality units have jumped four-fold as the project nears completion.

Once complete, The Heart of Europe will be host to at least 4,000 prime hospitality and second home units, including 15 hotels and a community of now world-famous Floating Seahorse Villas.

Highlights include the spectacular jungle-flanked Beach Palaces of Sweden island, Bauhaus-inspired villages of Germany island, Honeymoon Island with its sunset and sunrise beaches, Portofino Hotel and the Côte d’Azur resort.

The Heart of Europe will also be home to several world firsts, including the Rainy Street, where guests will experience on command rain showers as part of an innovative climate control system. At the core of the development’s ‘seahabilitation’ programme is the Coral Institute, which is already busy breeding marine life, including coral species, for introduction to the islands. And the destination will also boast one of the largest and sustainable swimming pools in the Middle East, alongside the longest private beach in Dubai.


Editors’ Notes

About The Heart of Europe

The Heart of Europe is a sustainable island destination in Dubai comprising of six islands, highly differentiated 15 hotels and resorts,4,000 holiday homes, boutique hotel suites, in addition to the iconic Floating Seahorse Villas, white sandy beaches, lush landscapes, mesmerising seascapes and views of the Dubai skyline, and the world’s first climate controlled rainy street and snow plaza as well as rare and authentic entertainment options, in Maldives-like settings.

The Heart of Europe is committed to deliver exceptional experiential journeys – such as year-round snowfall and rain– through innovative services, European festive events, entertainment, design and technology.

About Kleindienst Group

The Kleindienst Group is committed to pushing the boundaries of achievable, pioneering new concepts in real estate and hospitality to deliver authentic, ethical and enriching experiences.

Established over 30 years ago in Austria and Hungary and present in Dubai since 2003, The Kleindienst Group is the largest European real estate company in Dubai with more than 1,200 employees over its diverse portfolio of businesses which include property development, construction, hospitality, property brokerage, and corporate business centres.

The Heart of Europe is the flagship masterplan of the developer in Dubai, in The World Islands, four kilometres from the Dubai coastline. 

Kleindienst is the only developer with backward integration capabilities from design to construction in the Middle East. This business model enables it to build and deliver according to the vision in the most innovative environments while also offering a lifetime warranty.

Media Contact

 Pan Asian Media
NameShayaree Islam
P.O. Box39865, Dubai, UAE
Tel+9714 2281021
Cell+97152 1737484

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