Majid Al Futtaim mallsmark 25 years ofDubai Summer Surprises

Majid Al Futtaim mallsmark 25 years ofDubai Summer Surprises

  • 10-weeks of family entertainment including aregional first,Minions:The Rise of Gru activation and LEGO roadshow atCity Centre Mirdif and Mall of the Emirates
  • Customers can look forward to a25-hour sale, achance to win one million SHARE points at Mall of the Emirates, City Centre Deiraand Mirdif each week and 25 x SHARE points back whenever they spend
  • City Centre Mirdif to welcome home-grown concept SALT in a brand-newTropical Island Dessert pop-up experience

Dubai, UAE,30 June:For the 25th year, Majid Al Futtaim malls across Dubaiwill be celebrating Dubai Summer Surprises.In partnership with Dubai Festivals and Retail Establishment (DFRE), Mall of the Emirates, and City Centre’sDeira and Mirdifwill be offering a curated schedule of entertainment and shopping experiencesfor families, teenagers, foodies, residents, and tourists alike, alongside unmissable sales and promotions.

First up, from 5–17 July, City Centre Mirdifare bringing a regional first experience,Minions: The Rise of Gru to theirCentral Galleria’s.Commemorating thehighly anticipated upcomingmovie release,fans can expect a high-energy experience with a Kungfu inflatable ring, Pet Rock craft activities, a dancefloor, exciting workshops for kids, challenges to win fun-filledMinions goodies, plus endless photo opportunities. Families can also look forward to experiencing the activation in Mall of the Emirates later in July.

Additionally, Dubai Summer Surprises will see an exciting new gastronomic experiencepop-up at City Centre Mirdif with home-grown food favourite, SALT from1July – 30September.With a distinctive green and white set up, Instagramable backdrops, exclusive merchandise, and fruity desserts and drinks,this SALT Tropical Island pop-up is guaranteed to satisfy all taste buds. The launch of the pop-upfollows results from the first round of the ‘Big City Centre Vote’ where customers cited a desire to see more home-grown concepts in their respective community malls.

For the creative minds, a LEGO road show will be landing at Mall of the Emirates and City Centre Mirdif this August to mark the brand’s 90th anniversary. Enthusiasts will be able to enjoy an exhibition of exclusive products; interactive rooms – with fantastic prizes to be won; a Duplo range play zone; engaging workshops; a family movie area and a mosaic minifigure factory.

Meanwhile, forthose looking to keep fit whilst beating the heat, City Centre Mirdif in partnership with the Dubai Sports Council islaunchingasummer running series. Taking place on 16 Julyfrom 7am onwards, runners of ages 5 and above with family and friendswill be able to participate in a800m, 3km and a 5km indoor run by registering online at

For more activities to keep the little ones entertained,City Centre Deira has launcheda brand-new Ball Court that is taking the shopping experience at the mall to new heights of convenience.Now situated on the third floor of the mall, the new concept offers an exclusive, child-friendly space that plays host to games, and professional, supervised coaching in football, cricket, basketball, archery and upcoming summer camps. Parents can drop off their children (ages 3-14) at a safe and fun-filled space while they focus on the shop ahead. The drop and shop service isavailable Monday to Friday between 10am – 10pm.

Helping create memorable moments with loved ones no matter how near or far they are, City Centre Deira will also be launching its ‘Closer than Ever’ campaign which will seean interactive screen inside the mall give visitors an opportunity to send e-postcards to loved ones across the world. This underscores City Centre Deira’s efforts to build more meaningful connections with the community.

Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Propertiessaid,“DSS is a key event in our annual calendar as visitors gather from around the world to celebrate and enjoy incredible promotions, world-class shopping, dining, captivating entertainment, and family experiences.Majid Al Futtaim remainscommitted to contributing to Dubai’s tourism and retail sectors by hosting unique, regional first-time experiences that attract both residents and tourists alike. We look forward to welcoming visitorsto ourfestivities andcreating great memorable moments for everyone.”

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said:“Dubai Summer Surprises (DSS) has been at the heart of Dubai’s summer season for a quarter of a century, strengthening Dubai’s position as a leading shopping and entertainment destination across the world, and contributing to the growth and evolution of the retail sector in the region.

We are very grateful to our strategic partner Majid Al Futtaim, who has been with us since the beginning of DSS 25 years ago. Majid Al Futtaim’s continuous support and specially curated programmes, experiences and shopping promotions have played a significant role in growing this festival year on year. I am confident that together, we will create many more memorable moments for residents and visitors across the city.”

During the grand opening weekend of DSS from 1 July – 2 July, Mall of the Emirates, City Centre Mirdif, Deira, Me’aisem and Al Shindaghawill be hosting an exclusive, specially curated 25-hour sale for the first-timeincluding deals on big brand fashion lines, electronics, kidswear, and others.

What’s more, between 1 July – 31 August, Mall of the Emirates, City Centre Deira and Mirdif will be offering customers to chance to become the weekly winner of one million SHARE points when they spendAED300 or more. In addition,during every weekend between 16 July – 7 August, all participating malls will be offering 25 x SHARE points back whenever shoppers spend. Plus, City Centre Deira from 9 – 12 July will be offeringx 100 SHARE points whenever visitors dine at Food Central.

An exciting flash sale offering 90 per cent off across all malls will also be taking placeon25 July, as well as 90 per cent off selected brands during the final weekend from 2 September – 4 September.

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About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operatinga portfolio of more than 400outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai.The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel,LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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About Dubai Summer Surprises

Presented by Dubai Festivals and Retail Establishments (DFRE), DSS promises a season of joy and summer fun for all across the city from 1 July to 4 September 2022. Residents and visitors can enjoy and indulge in the most attractive shopping deals, retail experiences, unforgettable events, and sumptuous dining.

Make sure to plan your summer in Dubai and make the most of everything the city has to offer from relaxing staycations, exciting live entertainment, gastronomical experiences, family outings and the best shopping deals. The full calendar of events can be found on and @CelebrateDubai and @StyledbyDubai on social media channels.

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