Malabar Gold and Diamonds launches ‘Allure’ diamond jewellery collection for the contemporary woman

Malabar Gold and Diamonds launches ‘Allure’ diamond jewellery collection for the contemporary woman

Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 285 outlets spread across 10 countries, unveiled its latest diamond jewellery collection named ‘Allure’. Fancy-shaped diamonds designed with the tastes and preferences of contemporary young women in mind, the ‘Allure’ collection offers a wide range of unique designs across pendant sets, earrings,braceletsand rings.

“Diamonds are the perfect choice to celebrate meaningful moments and personal connections.The vibrance and charm of our Allure collection will rightly reflect the myriad roles that today’s women gracefully portray”, said Mr. Shamlal Ahamed, MD – International Operations, Malabar Gold & Diamonds. He also added that this newly launched range of diamond jewellery comes with all assurances of ‘The Malabar Promises’, a set of policies that safeguard the purchases of customers with added benefits, especially with every diamond passing through 28 internal quality tests and certified by international labs, in addition to transparent and detailed price tag, being sourced responsibly to protect both the environment and stakeholders and much more.

Malabar Gold and Diamonds had recently partnered with the Natural Diamond Council, a non-profit organization dedicated to promoting and supporting the natural diamond industry, to showcase the inherent and emotional value of natural diamonds in addition to shining light on how the real beauty of natural diamonds lies in the good that they do for the world; empowering and enriching communities, the environment, the people, and the countries they are found in. The “Allure” collection is a perfect amalgamation of this billion-year-old jeweland modern designs.

Malabar Gold & Diamonds

Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.

Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 285 outlets spread across 10 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East & USA. With an annual turnover of $4.51 billion, the company currently ranks one among the largest jewellery retailers globally.

With 14 manufacturing units in India and GCC – the company currently has 12 exclusive jewellery brands to cater to the discerning needs of customers. With headquarters in Kerala and branches across India, Middle East, Far East and USA, Malabar Group is best known for its activities in the field of gold, diamonds, silver and lifestyle articles.

Malabar Group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.

The group, owned by over 4,000 shareholders excels in quality products and services, has more than 13,000 professionals from over 26 countries working for its continued success.

Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry at any time and on any day from the comfort of their homes.

CSR has been the primary commitment of the group since its inception; integrating ESG (Environmental, Social & Governance) principles into the core business. The key CSR focus areas of Malabar Group are Health, Education, Women Empowerment, Housing, and the Environment. The ESG goals of the organization are periodically strengthened by integrating responsibility and sustainability to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.

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