Not So Little Anymore- The Little Things celebratestheir Sapphire Anniversary

Not So Little Anymore- The Little Things celebratestheir Sapphire Anniversary

  • The Little Things continue to revolutionize the pop culture collectibles in the UAE

29 July 2022, Dubai, United Arab Emirates: The Little Things celebrates their 45-year Anniversary as they continue to revolutionize the pop culture and collectibles scene in the UAE! A unique retail experience store offering a wide range of anime and superhero figures and figurines; Manga &comics; gaming consoles and accessories; model kits; trading card games and pop-culture associated merchandise, The Little Things have carved a niche in the hearts of all comic, gaming and pop culture fans in the UAE and beyond.

What started as an acquired business from a family friend has evolved into a household name for the pop culture and collectible fans in the region. The Little things started as a novelty shop and later explored a diversified product mix.

The Little Things ventured into anime collectible figurines after Hassan Tamimi, Managing Director at The Little Things came across the popularity of anime culture in Japan. Seeing the potential of offering anime collectible figurines in the UAE, Hassan started sourcing products from Japan and partnering with well-known manufacturers and suppliers from all over the world. Currently, there are almost 100 brands of toys and collectibles with over 500 different licenses for The Little Things.

Following a massive transformation over the years, from a lone store at the Dubai Mall, The Little Things now have 5 stores across prime locations in Dubai, the latest addition being the brand-new store at The Mall of the Emirates.

“The Little Things is what it is now because of the support of the pop-culture community, our suppliers, the men and women behind The Little Things. Every product, activity and event that we have done for The Little Things was all carefully planned with the help of people from the community and our partners.”, asserted Hassan Tamimi, Managing Director of The Little Things.

Hear what one loyal customer had to say about their experience with The Little Things;“Happy 45 Years Anniversary! Whenever I enter The Little Things it’s like I’m in safe haven, it has my favourite anime series- Attack on Titans, One Piece and Naruto! But most importantly all the people there are so friendly and full of energy! There’s always something buzzing in the store. I have enrolled in the Keeper program and can’t wait to unlock worlds with The Little Things!” Noor Al-Kendi commented.

As The Little Things celebrates its 45- Year Anniversary, there has been a flood of comments and praise about the brand. With the mantra to ‘Unlock Worlds You Have’, The Little Things’ goal is to venture into different countries in the GCC soon and afterwards the rest of the world.

About The Little Things: Little Things is a unique retail experience with its flagship store situated in The Dubai Mall, one of the biggest shopping malls in the world. The Little Things hosts a wide range of anime and superhero figures and figurines; Manga &comics; gaming consoles and accessories; model kits; trading card games; pop-culture associated merchandise and many more. All the products at Little Things, ranging from small collectibles & toys to larger-than-life statues & works of art, are fully licensed, imported, and original with many of these items being exclusive editions and limited in numbers. It also has an online store that offers free delivery anywhere within the United Arab Emirates. Besides its store at the Dubai Mall and the new store at Mercato Mall, Little Things also has an outlet at Bluewaters Island along with The Mall of the Emirates. The company aims to expand its reach to different areas in the United Arab Emirates. With the latest opening at Baz Station in Abu Dhabi. For more information, product purchase- please visit

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