LG’S SPACE-SAVING WASHTOWER COMPACT SHOWCASES ALL-IN-ONE LAUNDRY EXPERIENCE AT IFA 2022

LG’S SPACE-SAVING WASHTOWER COMPACT SHOWCASES ALL-IN-ONE LAUNDRY EXPERIENCE AT IFA 2022

NewLaundry Solution Delivers Exceptional User Experiences withSpace-efficientand Practical Design, Built-in ArtificialIntelligenceand User-centric Features

DUBAI, August23,2022—LG Electronics (LG) has unveiled its new WashTower™ Compact laundry solution at IFA 2022. The new WashToweris a fully integrated two-in-one that combines a separate washer and dryer, all-in-one control panel and advanced AI in a single, space-efficient unit todelivergreater convenience.It will be coming to the UAE market at the end of October.

An ideal laundry solution for a one or two-member household, the new WashTower brings better space-efficiency to the home.Compared to 2019WashTower, its larger sibling, width and depth have been reduced by 100 and 170millimeters, respectively, while its washer offers a generous 13kilogram capacity and its dryer, a 10kilogram capacity. The product’s lower height –cut down by 235 millimeters – allows for more comfortable access to laundry in the dryer positioned on the appliance’s upper half, easier filter management, and the ability to install WashTower Compact in rooms with lower ceilings. Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such asthe convenient storage of detergents, fabric softeners, and linen.

LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience andbrings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control™ lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.

What’s more, the innovative,new WashTower modeltakes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies. Employing the Artificial Intelligence Direct Drive™ (AI DD™), the washer is able to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducingfabric damage to help clothing last longer. Meanwhile, the Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings.¹ An excellent all-around performer, LG WashTowerCompact also cuts down on washing times with TurboWash™ 360 and drying times via the Prepare to Dry preheating feature.

“Boasting a more space-friendlydesign, and equipped with LG’s latest AI-based laundry technologies, WashTowerCompact delivers an exceptionally convenientuser experience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”

LG will be showcasingits latest innovations, such as the new WashTower Compact at its exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.

# # #

1 Tested by Intertek on Jul 2022. Comparing the total program time for washing and drying 2 pairs of pajamain Quick Wash cycle with Prepare to Dry option. Results may differ depending on load composition and environmental factors.

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

Media Contacts  

LG Electronics Gulf FZE        

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s