LG PRESENTS a ‘life, reimagined’ AT IFA 2022

LG PRESENTS a ‘life, reimagined’ AT IFA 2022

Company Introduces Products and Services

Designed to Bring New Possibilities and Experiences to Daily Life

DUBAI, September 2, 2022 — At IFA 2022, global lifestyle innovator LG Electronics (LG) is showcasing a diverse range of sophisticated lifestyle solutions designed to meet the needs and tastes of consumers in a changing world. Under the exhibition theme of ‘Life, Reimagined,’ the company is sharing its vision for a better, easier way of living, with personalized products and services that bring new possibilities and experiences to daily life.

When entering LG’s booth (Hall 18, Messe Berlin) at IFA, visitors are greeted by the jaw-dropping 97-inch OLED evo Gallery Edition TV. The world’s largest OLED TV, the 97-inch G2 model adds a whole new dimension to home entertainment with its self-lit OLED picture quality, advanced AI-based image-processing technologies and impressive scale. Several of LG’s latest, premium large-screen TVs will be on display this IFA, including the award-winning 88-inch LG SIGNATURE OLED TV 8K.

Visitors to LG’s booth will also have the opportunity to enjoy an immersive OLED gaming experience in the retro-style “Flex Arcade” Zone. Inside are several gaming stations where visitors can try out new console games and old-school classics on LG’s state-of-the-art OLED TVs, including the world’s first flexible 42-inch OLED TV – the brand-new LG OLED Flex. Offering ‘20 curves in one screen’ and a host of gamer-centric features and settings, the Flex lets users personalize their gaming setup like never before.

LG’s booth also includes the Lifestyle Zone, where visitors can explore a wide range of LG products and services that can be ‘tailored’ to suit any tastes or preferences. And then there is the Experience Zone, which serves up a stunning showcase highlighting LG’s latest lifestyle TVs, its newest audio solutions, such as the distinctive LG XBOOM 360 wireless speaker, and exclusive furniture pieces and home accessories from premium Dutch lifestyle brand, Moooi.

Other innovations on display at IFA include LG’s total shoe care solution, the Shoe Styler and the Shoe Case, AI washer and dryer models that make laundry management faster and more convenient, and the Aero Furniture: a ‘table-type’ air purifier that blurs the line between furniture and high-performance air care appliance. IFA attendees can also get ‘hands on’ with LG’s latest ergonomics- and productivity-enhancing monitors at the Ergo Monitor Workstation, and its growing selection of gaming displays at the UltraGear Gaming Monitor Play Zone.

The ‘Life, Reimagined’ experience can be enjoyed in-person by visiting LG’s booth at IFA 2022 (September 2-6). Those unable to attend will still be able to tour LG’s booth via videos uploaded to the LG Global YouTube channel (www.youtube.com/GlobalLG).

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About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 63 billion in 2021. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit http://www.LGnewsroom.com for the latest news.

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