Roxy Cinemas welcomes a new era in cinema with the region’s biggest screen

Roxy Cinemas welcomes a new era in cinema with the region’s biggest screen

  • Roxy Xtreme brings in a new era of cinema experience with the launch of region’s biggest screen equal to the size of two tennis courts
  • 15 high-tech screens, exclusive Directors’ boxes, Platinum gourmet F&B experiences, and premium recliners throughout
  • Biggest blockbusters across multiple languages, live sporting events, special screenings and more to be showcased
  • Exclusive premiere of much-awaited Bollywood fantasy adventure film titled Brahmāstra: starring lead Indian actors Ranbir Kapoor and Alia Bhatt to take place at the venue

United Arab Emirates, Dubai, 8 September 2022: With a host of entertainment coming up, Dubai’s newest and most luxurious cinema by Roxy Cinemas, part of Dubai Holding Entertainment is now open at Dubai Hills Mall. Ushering in a new era of cinema, Roxy Cinemas at Dubai Hills Mall will kickstart its blockbuster line up with the exclusive premiere of much-awaited Bollywood fantasy adventure film – Brahmāstra starring lead Indian actors Ranbir Kapoor and Alia Bhatt on 8th September 2022.

Roxy Cinemas Dubai Hills Mall is home to 15 high-tech screens, combining luxury seating and hospitality with breathtaking on-screen images and sound, designed to elevate every type of movie experience. All screens use the latest NEC Laser Projectors to show films in stunning clarity, while ultra-sharp sound is guaranteed with DOLBY Atmos. There are seven Platinum Screens*, seven Silver Screens and the groundbreaking Roxy Xtreme, which measures 28 metres by 15 metres.

The region’s biggest-ever screen – Roxy Xtreme is twice the size of a tennis court at 423 square metres, with premium recliners, gourmet food and beverage and a range of platinum experiences on offer.  

Fernando Eiroa, Chief Executive Officer at Dubai Holding Entertainment, said, “We at Roxy Cinemas are changing the way you experience movies and events. This time round, it’s the region’s biggest screen ever. This is a great moment for us, as we open the doors to our sixth cinema, right in the heart of one of Dubai’s most vibrant areas to offer the ultimate cinema experience. The new Roxy Xtreme features 418 premium recliners across three tiers: Standard, Premium and Director’s Boxes. The first of its kind Director’s Boxes offer luxurious suites perched above the auditorium to offer a spectacular view of the screen with the utmost comfort and privacy. This is luxury and entertainment on a scale that’s unique to Roxy Cinemas.”

Mohamed Sharaf, Chief Operating Officer of Dubai Holding Entertainment, added,“Roxy is constantly looking at bringing innovation into everything it does to enhance and elevate the cinema going experience. At Roxy Dubai Hills we have introduced Roxy Xtreme with the biggest screen in the region and for the first time, guests can enjoy the screen from our VIP Director’s Boxes featuring 36 luxurious seats with wireless charging, heated seats, and a personal swivel table – ideal for a movie out with friends and family.”

Platinum Screen experiences allow guests to take advantage of table service to their seats, ordering from a tempting selection of gourmet food, desserts and drinks. Platinum screens also have a dedicated lounge where guests can relax in luxury before the movie starts

Silver Screens feature plush reclining seats and a wide selection of food at the concessions counter, including classic cinema snacks such as popcorn, nachos and hot dogs.

Blockbuster films, events and special screenings

Roxy Cinemas Dubai Hills Mall will showcase the latest Hollywood, Bollywood and Arabic blockbusters throughout the year. To begin with, the cinema will be hosting the exclusive premiere of Brahmāstra, ahead of its release on 9th September 2022. Movie lovers waiting to catch a glimpse of actors Ranbir Kapoor and Alia Bhatt in lead roles as Shiva and Isha will be able to watch their stories unfold on the biggest screen ever with Roxy Xtreme.

Murray Rea, Director of Operations, Roxy Cinemas, commented, “We promise to bring the best of innovative entertainment experiences and there’s no better way to start that journey than with a film that aims to bring in a new wave of storytelling – Brahmāstra.”

Roxy Cinemas is located in the Dubai Hills Mall, which features an unmatched selection of retail, dining, and entertainment concepts that include one-of-a-kind experiences. The cinema is easy to access, with entrances direct from the mall and via the car park.

Tickets can be booked at or via the Roxy Cinemas app that can be downloaded via the App Store or Google Play.

*Note: platinum screens will be open from October 2022


About Dubai Holding Entertainment™ :

Dubai Holding Entertainment is one of the largest diversified entertainment groups in the region, committed to solidifying the Emirate as one of the most sought-after touristic destinations in the world by offering an impressive range of destinations and attractions that caters to all UAE residents and visitors to the Emirate. The portfolio includes, amongst others, Ain Dubai, the largest and tallest observation wheel in the UAE; Dubai Parks and Resorts, the region’s largest integrated theme park destination; Global Village, one of the longest established tourist attractions in Dubai having opened its doors in 1997; Coca-Cola Arena, one the region’s largest multipurpose indoor arenas; Arabian Radio Network (ARN), the largest radio network in the region; MPN a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations; Roxy Cinemas, a early screening theatre experience; The Green Planet, a bio-dome spread over 4 levels housing a tropical indoor rainforest with over 3000 plants and animals; and Laguna Waterpark in La Mer which has the only WaveOz180 Flow Rider in the GCC and the region’s first Manta family raft ride.

About Roxy Cinemas:

Launched in January 2017, Roxy Cinemas is a premium cinema concept located at The Beach, City Walk, Box Park, La Mer and Al Khawaneej Walk. Roxy Cinemas is part of the Dubai Holding Entertainment portfolio, one of the largest diversified entertainment groups in the region. With three key movie viewing experiences, Platinum, Gold and Silver, Roxy Cinemas offers a wide range of latest blockbusters, art-house movies, documentaries, sporting events, special events and features in a luxe setting. Central locations, gourmet food and a chic ambience, make Roxy Cinemas the perfect cultural centrepeice of Dubai’s bustling communities.

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