October 10, 2022 – Dubai, United Arab Emirates: At this year’s GITEX GLOBAL, Lenovo Group will take visitors on a journey that explores how smarter technology can solve problems, create opportunities and transform the way we all live, learn, work, and play, under the theme of “Smarter Technology for All”.

Located in (Hall 6, A50), Lenovo will showcase how the evolving consumer behaviour of a tech-savvy population, paired with exponential gains in both speed and productivity, has allowed digital adoption to be a vital contributor to growth and success. As many companies are beginning to make the jump from Web 2.0 to Web 3.0, the development of both software and hardware to support these new systems are flourishing – and Lenovo is at the tip of the spear.

Commenting on Lenovo’s participation at GITEX GLOBAL, Shashank Sharma – Executive Director and General Manager, Lenovo Intelligent Devices Group, Middle East, Turkey and Africa, said: “The GCC and the wider Middle East, and Africa (MENA) are some of the most progressive and innovative regions in the world when it comes to technology. GITEX GLOBAL provides an important opportunity for Lenovo to meet with existing customers face-to-face, as well as potential prospective partners and customers, which is why we have participated over the years and are returning this year.”

As the metaverse presents businesses with new opportunities and more complex technological challenges, such as the need for more computing power, better integrated hardware, and simpler and more flexible IT solutions – visitors to GITEX GLOBAL will be able to explore how systems from Lenovo’s Infrastructure Solutions Group (ISG) work together with Lenovo’s PCs and Smart Devices (PCSD) business unit, to address the evolving needs and deliver real-time virtual remote work capabilities.  

Alaa Bawab, Lenovo General Manager Middle East and Africa said: “Lenovo Group is very much committed to driving digital change within the regions we operate. GITEX once again has given us the platform to demonstrate our end-to-end value proposition showcasing the full range of our device to cloud capabilities in infrastructure solutions supported by our strong network of alliance partners and local business partners. This year we are taking an alternative look of how the commercial METAVERSE space will look like. The NVIDIA Omniverse Enterprise and X Verse are the kind of cutting-edge initiatives that demonstrate Lenovo’s continuing commitment to delivering innovative solutions and intelligent technologies that help our customers solve humanity’s greatest challenges.”

Showcased at Lenovo’s booth at GITEX GLOBAL, the company will bring the technologies to life through several interactive activations and experiences including the NVIDIA Omniverse Enterprise. Thisisan end-to-end collaboration and simulation platform that fundamentally transforms complex design workflows, creating a more harmonious environment for creative teams. The solution enables enterprise teams to achieve seamless 3D design collaboration, or design and operate real-time physically accurate digital twins.

Lenovo will also be showcasing X Verse, a best-in-class Professional XR solution that fuses together physical and virtual worlds to deliver the most immersive experiences ever constructed with the latest advancements in VR/XR technology. Lenovo’s complete solution equips professionals to learn, train, collaborate, and hone their skills with stunning detail and accuracy with photo-realistic mixed-reality experiences for pixel-perfect real-time occlusion and 3D world reconstruction​.


About Lenovo Lenovo (HKSE: 992) (ADR: LNVGY) is a US$70 billion revenue global technology powerhouse, ranked #171 in the Fortune Global 500, employing 75,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s leading PC player by expanding into new growth areas of infrastructure, mobile, solutions and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and sustainable digital society for everyone, everywhere. To find out more visit https://www.lenovo.com,and read about the latest news via our StoryHub

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