Yamamay – Italian lingerie, home wear and swimwear brand opens new store in City Centre Mirdif.

Yamamay – Italian lingerie, home wear and swimwear brand opens new store in City Centre Mirdif.
Dubai November 23rd
A dazzling event was just held in Mirdif City Center new Yamamay’s store for clients, VIPS and public figures such as Ola Farhat, Zeynab El Helw and Rhea Jacobs. The selected 100 guests called themselves “enthusiastic new Yamamay clients” in the Emirates.
Spanning over 95sqm, the space is stocked with the latest collections of lingerie, swimwear and nightwear. Yamamay offers to shoppers product lines for all body types designed in luxurious laces, soft cottons, sustainable fabrics and much more.
The new Yamamay store opens in partnership with Etoile Group, part of Chaloub Group, and is added to the already existing ones: The Dubai Mall (opened in 2019) and Dubai Marina Mall (opened in 2018).

Over the next five years, Etoile Group will be in charge of managing Yamamay’s stores in the UAE as well as developing the brand’s growth strategy. This includes a plan to open five new stores in the UAE during 2023. Etoile Group will also oversee the development of Yamamay brand in KSA market as well.

 Yamamay has always strived to provide distinctive Italian style to its fashion-conscious consumers. Founded in 2001 with a mission “to enter into the heart of every Yamamay woman”, the label has been a leading Italian mono-brand retailer in underwear and beachwear. The Yamamay woman is a loyal customer of the brand who trusts the quality and appreciate the essence of Italian fashion.

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