airindiaexpress.com witnesses surge in interest and bookings with its new look and unique features
New co-branded website witnesses 125% increase in visits and generates over 25% revenue for Air India Express; Dubai, Bengaluru, Abu Dhabi, Doha emerge top sources of traffic
India, April, 2023: airindiaexpress.com, the unified customer interface of Air India Express and AirAsia India – the two subsidiary airlines of Air India, has witnessed a surge of visitors within days of launch with the platform, contributing over 25% of international flight revenue on the first day itself, making it the dominant single source of reservations. airindiaexpress.com is built on the platform of the award-winning AirAsia India website developed by Tata Consultancy Services with the support of Tata Digital and provides a significantly enhanced booking, support and travel experience for Air India Express customers from its historical platform.
The launch of the new website was enabled by the migration to a common reservations and check-in system, which now unifies the entire commercial ecosystem of the two airlines.
Following the successful launch of the reservations system, the airline entities are now focusing on cutting over to common airport check-in systems in a phased manner at all international terminals in India, followed by the overseas network.
Nearly half the bookings on airindiaexpress.com have been from international markets, with Dubai being the largest source city of traffic and other top international sources of traffic being Abu Dhabi, Doha, Sharjah, and Singapore. Domestic traffic and bookings on the platform have come from metro markets like Bengaluru, Delhi and Mumbai, reflecting the domestic network and hubs of AirAsia India.
Commenting on the warm response to the integrated platform, Mr. Aloke Singh, Managing Director, Air India Express and AirAsia India said, “The initial phase of integration of Air India Express and AirAsia India has been executed in a robust manner in record time. We have successfully migrated to modern day technology from the legacy systems that were dominant. We are very enthused with the initial response to the newly launched airindiaexpress.com. The unified customer experience is an important aspect of our objective of showcasing the larger strength and scale of the Air India network.”
AirAsia India flies to 19 destinations across the country while Air India Express operates to 14 international destinations from 20 Indian cities.
About Air India Express:
Air India Express, launched in 2005, is India’s first international budget carrier and a wholly-owned subsidiary of Air India. It meets the need for affordable services on short and medium-haul routes connecting smaller Indian towns directly to the Gulf and South East Asia regions. With 20 Indian cities and 14 international destinations in its network, the airline operates more than 600 flights a week. The airline has a fleet of 26 Boeing 737-800 NG aircraft. In January 2022, Air India Express, together with Air India, was successfully privatized, with ownership returning to the Tata group that had initially founded Air India.
About AirAsia India:
AIX Connect Private Limited, formerly known as AirAsia India Private Limited, was launched in 2014 and is now a wholly-owned subsidiary of Air India Limited. AirAsia India flies over 50 direct and 100 connecting routes across India, offering plush leather seats, Gourmair hot meals, pioneering in-flight entertainment, and a host of exclusive loyalty benefits for members of the Tata NeuPass rewards program and offers fast bookings, fab deals and fantastic value on its award-winning website and mobile app.