OPPO Dominates China andFourth Place Globally in H1 2023 Smartphone Shipments,Following Find N2 Flip Success

OPPO Dominates China andFourth Place Globally in H1 2023 Smartphone Shipments,Following Find N2 Flip Success

• OPPO leads Chinese smartphone market for global smartphone shipments in H1 2023 and ranks fourth globally, following success of Find N2 and Find X6 flagship phones
• OPPO holds 10% of global smartphone market share in H1 with 51.9 million shipments and an impressive 18% share in China, making it the leading brand in the country for the first half of 2023
• Success of foldable smartphones, led by OPPO’s Find N2 Flip, contributes significantly to growth

Dubai, UAE, 9 August 2023 – Propelledby the performance of OPPO’s latest flagship smartphone series, theFind N2 and Find X6, the global technology brandhas secured the top position in the Chinese smartphone market forH1 2023 andfourth spot globally during the same period.

According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments. In the China smartphone market forH1 2023, OPPO secured an 18% share,establishingit as thebest-selling brand in the countryduring the first half of the year.

OPPO’s performance has been driven in part by the success of foldable smartphones, a segment thathaswitnessed rapid growth this year and continues to show significant potential. Counterpoint Research estimates a 114% compound annual growth rate in global shipments of foldable smartphones from 2019 to 2025, with numbers expected to increase four-fold between 2022 and 2025, reaching 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s leading 26% share of the market in 2022.

New data from Canalys also revealsthat OPPO held a dominant 31% share of the foldable market in China during Q1 2023, firmly positioningit as aleader in the growing segment. Notably, the OPPO Find N2 Flip outperformed other foldable optionsin the market, constituting 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. as the first vertical flip phone featuring a larger cover screen, the Find N2 Flip is designedfor practicality and daily use. It boasts a narrow crease, a durablebattery, and an intuitive UI design, alongside other industry-leading innovations.These advancements, coupled with the commercial success of the Find N2 Flip, have helped OPPO to surpassthe global foldable market’s growth this year. Its market share increased from 5% in Q1 2022 to an outstanding 13% in Q1 2023, according to Canalys.

OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation and excellence.

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