We all recall 2020 as being a challenging year both personally and professionally, a year that had a profound effect on our lives due to the outbreak of the COVID-19 pandemic. It’s during these times that new ideas born, and hope is often restored. In September 2020, Dubai home grown twin sisters, Celine and Sophia Khoury, founded a new modern ladies sportswear brand C & S Active. With guidance from their mother Dian Khoury, an avid designer and fashion freak, they partnered to create a fresh new activewear brand, exclusively designed and styled by women for women.
C & S Active, has quickly gained popularity among women, attracted by its contemporary designs, distinct colors, and above all, a great fit, making them suitable for women of all ages and preferences. C & S Active, is eco-friendly, prioritizing environmental sustainability through the use of recycled fabrics and sustainable manufacturing processes. Additionally, its distinctive logo, designed by the C&S Active Team, symbolizes strength and vitality, and represents the inner spirit of those who are willing to choose C&S Active and live an active and healthy lifestyle.
In fact, Celine and Sophia are avid athletes themselves. Both have participated and won medals in Jiu-Jitsu tournaments since 2017, including the Jiu Jitsu Youth World Championships. C & S truly represents the lifestyle they have chosen, as aspiring young athletes, leading a healthy and active life.
C & S Active is committed on launching two new collections each year, featuring innovative designs, and aspires to expand its business both regionally, into Saudi Arabia and globally into key markets. The brand primarily operates digitally through its online store delivering worldwide, or through select outlets across Dubai including Otto Concept, Trident Wellness Centre, Holistified Online Store and The Gaggler Online Store.
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