JEWELLERY EMERGES AS THE PREFERRED CHOICE FOR KARVA CHAUTH GIFTING; MALABAR GOLD & DIAMONDS WITNESSES SURGE IN SALE
Malabar Gold & Diamonds, the 6th largest jewellery retailer globally with over 335 showrooms across 11 countries, marked significant sales during the Karva Chauth occasion in several of its showrooms located in the UAE. Being an auspicious occasion that celebrates the love and devotion between married couples, the festival was celebrated with great fervour and excitement amongst the large Indian expat population residing in the UAE. Malabar Gold & Diamonds saw a 50% increase in sales as compared to the previous year with customers flocking to its showrooms at Meena Bazaar, Bur Dubai, Barsha & Dubai Hills Mall in Dubai, and Madinat Zayed, Hamdan Street and Mazyad Mall in Abu Dhabi to purchase gifts for their loved ones.
Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds.
A day marked by wives fasting for the well-being and longevity of their husbands, Karva Chauth is a traditional Hindu festival celebrated by Indians hailing from the Northern states including Punjab, Haryana, Rajasthan, Uttar Pradesh, Delhi, Himachal Pradesh etc… The day of Karva Chauth is based on the lunar calendar and this year, it fell on November 1st. Being a heartfelt gesture that represents the enduring commitment between spouses, gifting plays a major role in the celebration of this festival which signifies the joy of married life.
“Karva Chauth is a very cherished and meaningful celebration, heavily rooted in the Indian culture. It is a day when married women observe a day-long fast to express their profound love for their husbands who in turn reciprocate by gifting their wives as a token of gratitude for their sacrifices and devotion. On this occasion, there can be no better gift than jewellery as it symbolizes enduring love and unity while serving as a lifelong reminder of the special bond, with its value appreciating over time. The exquisite array of jewellery that we have presented in preparation for such festivities makes Malabar Gold & Diamonds the obvious choice for Karva Chauth gifting and the sales that we recorded across our showrooms on November 1st is a testament to this, further solidifying our position as the preferred jeweller amongst the Indian community”, commented Mr. Shamlal Ahamed, MD-International Operations, Malabar Gold & Diamonds.
Karva Chauth serves as a prelude to Diwali, setting the stage for the festive season and creating an atmosphere of joy and anticipation. The exquisite array of jewellery in gold, certified diamonds and precious gems unveiled as part of Malabar Gold & Diamonds’ Festive Jewellery collection and a host of attractive offers including free gold coins on purchase of jewellery, made the brand an ideal choice for shoppers who were looking to elevate their celebrations on Karva Chauth.
Editor’s Note
Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.
With an annual turnover of $5.2 billion, the company currently ranks as the 6th largest jewellery retailer globally and today has a strong retail network of over 335 outlets spread across 11 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East, USA & UK. The group, owned by more than 4,000 shareholders, has more than 21,000 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry at any time and on any day from the comfort of their homes.
The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.
ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus area of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.
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