STARZPLAY is set to release its original epic historical drama “The Promise” Inspired by Al-Sirah Al-Hilaliyyah on January 11, 2024
First Look photos, key art & trailer of the grand production are unveiled for the first time:
STARZPLAY, one of the leading video-on-demand subscription (SVOD) services in the region, introduces its first original epic historical drama, ‘The Promise,’ a captivating series that vows to keep viewers hooked with parallel narratives, unexpected twists, and multiple storylines combined with impeccable cinematography and special effects.
Debuting on the 11th of January, the eight-episode series follows a 2-episode-weekly release schedule. The STARZPLAY Original draws inspiration from Al-Sirah Al-Hilaliyyah; navigating the story of Bani Hilal, the well-known Arab tribe, and the exile of its knight Abu Zayd Al Hilali and his mother Khadra.
The star-studded pan-Arab series brings together talents from every corner of the region featuring the Saudi icon AbdulMohsin Al Nemr, alongside Mahira Abdel Aziz, Nedal Najim, Zied Touati Najla Ben Abdallah, Meryem Zaimi, Ahmed Srour, Khalid Najim, Mohamed Al Hashim and Shaila Sabt.
Set in the period 1149 – 1185 AD, the series narrates the game of fates surrounding a grand battle between Abu Zaid and his father Rizq bin Nail told over seven nights serving as the story’s focal point.
Across these nights, we see everything from Abu Zaid’s birth, his and his mother’s exile, his childhood and youth, to his return to the Bani Hilal to fight his father unknowingly. This is paralleled with carefully selected events occurring simultaneously in Najd, where Bani Hilal lives, and in Tunisia, where Al-Zinati resides.
Commenting on the release of “The Promise”, Yasser Fahmy, the Showrunner said “When inspiring stories are crafted with a visually sensitive language, when extravagance becomes an art in shaping beauty, and when there is a nurturing environment for all this creativity, timeless masterpieces are created. The promise is an exceptional artistic content, and STARZPLAY is a platform of wonders.”
Tony Saab, Senior Vice President of Content and Strategic Partnerships, STARZPLAYenthusiastically said about “The Promise”; We are thrilled to ring in the new year with this extravagant production that showcases Arab talent and stories that resonate with our culture. “ThePromise”; is not just a drama; but an immersive journey bringing alive Arab historyon screen and streamed with cutting edge quality and fascinating narratives. Our aim is toconsistently deliver content that is tailored to the preferences of our audience, and we will continue toinnovate and offer creative content to subscribers who are constantly experimenting and looking fordiverse options.”
With thousands of hours of premium content including the best western content, Arabic shows, Turkish favorites, anime, and live sports, STARZPLAY is fast solidifying its position as a leading multi-faceted entertainment hub. The service is available in 19 countries across the MENA for fans to enjoy quality content anytime, anywhere, and from any device.
ENDS
About STARZPLAY:
A leading video-on-demand platform in the region, STARZPLAY (www.starzplay.com) streams an extensive variety of premium content, covering Hollywood movies, exclusive shows, Arabic content, documentaries, same-time-as-the-US series – plus live sports and dedicated kids’ entertainment – to 19 countries across MENA and Pakistan.
STARZPLAY has thousands of premium titles, including exclusive STARZPLAY Originals such as Kaboos, Harley, Million Dollar Listing UAE, Baghdad Central, Say Yes to the Dress Arabia, STARZ original content such as Power, Outlander, Spartacus and The White Queen as well as STARZPLAY Sports, the dedicated sports package covering football (Italian Serie A and Dutch Eredivisie leagues), wrestling (All Elite Wrestling), cricket, rugby, UFC Arabia, boxing, basketball and more.
STARZPLAY has secured tie-ups with a host of leading, global studios including Lionsgate, MGM, SHOWTIME, Paramount+, Warner Bros, Universal, Discovery and Sony Studios along with regional producers such as UMS, Eagle Films and Falcon. Users can stream the discovery+ library or catch the latest Arabic series and movies from WATCH IT at no extra cost.
With the STARZPLAY Store, users can buy or rent direct-from-cinema movie releases and watch on their own terms, whilst STARZPLAY Fantasy Sports, the first free-to-play Web 3.0 fantasy sports game in MENA, gives users a new dimension to watching live matches on STARZPLAY Sports with real-time predictions and prizes.
Until 2022, STARZ (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B) was the lead investor along with media and technology investment firms including SEQ Investors and Delta Partners. In early 2021, STARZPLAY Arabia secured its first independent financing in the region of US$25 million (approx. AED 92 million) from Abu Dhabi based Ruya Partners. In 2022, E-Vision, from e& and ADQ, an Abu Dhabi-based investment and holding company acquired a majority equity stake of circa 57% in the company.
Reaching over to 2.9 million subscribers, STARZPLAY Arabia allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.
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