Dubai, UAE — Once the world looked to Paris and Milan for fashion’s defining moments. Today, it isDubai leading that evolution — where innovation, craftsmanship, and culture converge to shapefashion’s future.
This vision came to life at Fashion Factor 12: The Vault, held on October 25 and 26 at TheAgenda, Dubai Media City. Founded by Sherif Thomas, the two-day showcase united designersfrom Europe, Asia, Africa, and the Americas, each redefining modern luxury through their owncreative lens.
A standout highlight was Eviancx, the region’s leading tokenisation and crypto platform, joiningas Strategic Partner to launch a USD 5 million investment initiative supporting emergingdesigners and entrepreneurs. Under Eviancx Fashion, the Dolce & Gabbana Custom Collection byEviancx opened with Nadine Njeim and Victor Sandoval, Founder of Eviancx, embodying theperfect blend of haute couture and digital innovation.
Among the standout names was Zayna Haute Couture, which captivated audiences with refinedfemininity and meticulous craftsmanship — a testament to Dubai’s growing role in elevatingregional couture.
Dubai’s own talents also shone brightly. AZARI debuted its by-invitation-only collection, redefiningmodern exclusivity, while The Grand Prestige presented its Hermès Collection, celebratingtimeless elegance. Adding a global flair, SEVEN by Tamer Hosny made its international debut,earning the Egyptian artist the Global Inspirational Icon Award 2025 for his remarkable influencein art, music, and fashion.
As The Vault concluded, one message stood clear: fashion’s next great chapter will not be writtenin Paris or Milan alone — its new heartbeat resonates in Dubai.
