Joyalukkas, with a rich heritage dating back to its founding in Kerala, India in 1956 and a deeply rooted presence in the UAE since 1987, brought a new wave of luxury to the historic Rolla district. The grand opening of its stunning fifth showroom on Sunday, 2 November, was a magnificent celebration, powerfully reinforcing the brand’s enduring connection with the Emirate and its status as the world’s favourite jeweller. Mr. John Paul Alukkas, Managing Director of Joyalukkas International Operations, presided over the inauguration, welcoming chief guests H. E. Abdallah Sultan Al Owais (Chairman of Sharjah Chamber of Commerce & Industry and Expo Centre Sharjah); Mr. Ziyad Mohmoud Khairalla AlHaji (Honorary Treasure Board Member, Chamber of commerce Sharjah); Mr. Mohamed Rashid Ali Demas (Board Member, Chamber of commerce Sharjah); Mr. Jamal Saeed Buzanjal (Director of Corporate Communication Department -Chamber of commerce Sharjah). The event, set in one of the city’s most iconic and bustling areas, established a new beacon for those who seek quality, value and an exceptional shopping experience, marking the brand’s 5th showroom in Sharjah and reinforcing its global presence across 12 countries with over 190 showrooms worldwide.
The design of the fifth showroom pays homage to Sharjah’s rich cultural heritage, while embracing the brand’s signature contemporary luxury. The ambience is both majestic and inviting, featuring a layout that facilitates an easy and enjoyable browsing experience. Warm, golden lighting enhances the glow of the jewellery and comfortable seating areas allow shoppers to make their selections at leisure. The overall atmosphere masterfully blends trusted familiarity with the excitement of something new, making every guest feel at home. The launch was a joyful community event, filled with a spirit of celebration that resonated with the vibrant character of Rolla. To celebrate this grand opening, Joyalukkas has also announced an exciting Inaugural Bonanza Offer, shoppers can get an AED 200 gift voucher on the purchase of diamond, polki, precious, and pearl jewellery worth AED 3,500, along with 0% deduction on old gold exchange. The offer is valid until 16 November 2025.
John Paul Alukkas said during the inauguration, “Sharjah has been a cornerstone of our growth for decades and the people here are like family. Opening this second showroom in the beloved Rolla area is our way of giving back and strengthening that bond, a testament to a partnership that began when we opened first showroom in Sharjah in 1996. We have created a space that we hope will be a destination for every celebration, big or small. Our focus remains on providing an extensive choice of jewellery to suit every budget and taste, plus on delivering service that comes from the heart. This launch is a reaffirmation of our pledge to serve the people of Sharjah with even greater dedication.”
The showroom showcases a vast and diverse array of jewellery, featuring exclusive collections including Pride, Eleganza, Veda, Seeta Kalyanam, Krishna Leela, along with lightweight collections such as Bella, Spring and Yuva. From traditional Emirati gold designs to contemporary and ethnic Indian gold, diamond jewellery and precious stone pieces, the showroom offers something for every discerning customer. Understanding the needs of its clientele, the showroom also offers superior quality service. Customers enjoy the benefit of personalised assistance from expert staff and have the opportunity to acquire pieces from exclusive collections, all assured by dedicated after-sales support for every purchase. The launch of the Rolla showroom is not just an expansion, but a homecoming and a testament to Joyalukkas’s enduring relationship with Sharjah and its ambitious vision for the future.
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H. E. Abdallah Sultan Al Owais (Chairman of Sharjah Chamber of Commerce & Industry and Expo Centre Sharjah); Mr. Ziyad Mohmoud Khairalla AlHaji (Honorary Treasure Board Member, Chamber of commerce Sharjah); Mr. Mohamed Rashid Ali Demas (Board Member, Chamber of commerce Sharjah); Mr. Jamal Saeed Buzanjal (Director of Corporate Communication Department -Chamber of commerce Sharjah), Mr. John Paul Alukkas, Managing Director of Joyalukkas International Operat
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