A first-of-its-kind exclusive TIRTIR on-ground experience open to public
Dubai, UAE – Namshi and Korean beauty leader TIRTIR are unveiling a 10-day immersive pop-up at the Dubai Mall Fountain from 21–30 November 2025, featuring viral bestsellers, exclusive launches, and global-first experiences available only in Dubai.
As part of the celebration, TIRTIR will also reveal its new global ambassador, V from BTS, with a spectacular Burj Khalifa showcase on 22 November – a landmark moment for the brand journey consolidating its global expansion plans.
Designed as an interactive beauty destination, the Namshi x TIRTIR Pop-Up invites beauty enthusiasts across the UAE to discover TIRTIR through hands-on interaction, personalized experiences, and a curated lineup of the brand’s most breakthrough innovations- along with global-first previews.
The key brand and interactive touchpoints at the Namshi x TIRTIR Pop-Up are highlighted below:
1. The Viral Cushion Foundation – Exclusive Engraving Experience
Guests can swatch and shop the global breakout hit – Mask Fit Red Cushion, available in 40 inclusive shades – celebrated for its flawless finish and 72-hour wear. For the first time ever, each cushion purchased at the pop-up comes with complimentary custom engraving, crafted live on site. This personalization experience is exclusive to the Pop up, making it a signature moment of the event.
2. The Sold-Out Matcha Line Returns
TIRTIR’s sold-out Matcha line, loved for its vegan-friendly ingredients and soothing, antioxidant-rich formulas, will be back in stock exclusively at the pop-up. Visitors can finally get their hands on the hero products including the Matcha Biome Cream and Matcha Biome Toner before they sell out again.
3. Global First Look: Unreleased Highlighter Collection
In a world-first debut, guests will be the first to preview TIRTIR’s unreleased launches:
PRISM HIGHLIGHTER DUO – luminous, buildable glow
MOOD GLIDER LIP & BLUSH STICK – soft-focus, multi-use color
These products are not yet available anywhere globally and will be revealed exclusively at the Dubai Mall pop-up.
4. Burj Khalifa Activation: Launching Global Ambassador V from BTS
On 22 November 2025, TIRTIR will illuminate the Burj Khalifa with the official unveiling of its first-ever global ambassador, V from BTS. A singing sensation recognized worldwide as an influential, and trend-setting artist, V perfectly embodies TIRTIR’s vision of modern beauty and global appeal. This reveal marks one of the brand’s largest international showcases to date and a defining milestone in its global expansion.
5. Backyard Café Exclusive Menu
To elevate the experience, Backyard Café-one of Dubai’s most-loved community cafés-has crafted a limited-edition, matcha-inspired menu where guests can choose their preferred matcha blend and personalize their cups with cute stickers. The menu is influenced by TIRTIR’s bestselling formulas and fan-favorite product range, bringing a playful, flavorful twist to the pop-up. Guests can enjoy refreshing sips and curated bites designed to complement the beauty journey and enhance the overall experience.
Visit the Namshi x TIRTIR pop-up from 21-30 November 2025, 10 AM–11 PM at Dubai Mall Fountain
uaenews4u.com 