Abu Dhabi, UAE — 3 December 2025: HONGQI, China’s leading ultra-luxury automotive marque since 1958, introduced its latest Golden Sunflower flagship — the HONGQI GUOYA — at an exclusive press gala in Abu Dhabi, highlighting the brand’s accelerating international growth and strategic alignment with high-value global markets. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, HONGQI leveraged this influential global sporting platform to reinforce its international expansion roadmap.
The launch comes at a time when Abu Dhabi is amplifying its role as a global economic and investment powerhouse. The Emirate’s stability, advanced infrastructure, innovation ecosystem, and luxury consumer market make it an important regional hub for global automotive players. For HONGQI, the debut of the GUOYA in Abu Dhabi signals a deeper integration into the Middle East’s premium mobility market, one of the fastest-growing luxury markets in the world.
The event opened with a press conference and an immersive gala experience attended by regional and international media. Delegates received exclusive insights from Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, underscoring the strategic significance of GUOYA within HONGQI’s global design and business strategy.
“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” said Giles Taylor, Chief Designer and Vice President of Global Design, China FAW. “It is especially meaningful to unveil this model in Abu Dhabi, a city that has rapidly become a global capital for luxury, design and high-performance experiences. The Emirate provides an exceptional stage for HONGQI to connect with discerning customers who appreciate artistry that lives beyond trends.”
A Flagship Supporting HONGQI’s Global Business Ambitions
The HONGQI GUOYA is more than a new model — it is a strategic asset in the brand’s global luxury roadmap. As HONGQI strengthens its international presence, GUOYA serves as an anchor product designed to elevate brand perception, attract new high-value customer segments, and reinforce the marque’s position in the ultra-luxury automotive category.
The Golden Sunflower line represents HONGQI’s highest level of craftsmanship and technological advancement. Positioned to compete with the world’s premier luxury brands, GUOYA signals HONGQI’s readiness to take a larger share of the global luxury automotive market.
A Design Language that Enhances Brand Value
The GUOYA’s elegant exterior draws inspiration from iconic Chinese landmarks such as Beijing’s central axis and the Forbidden City. Signature elements include:
- A front fascia shaped by the proportions of the Hall of Supreme Harmony
- A 23.5° hood ornament symbolizing cosmic balance
- Rear elements inspired by Tian’anmen’s skyline and classic lantern motifs
This culturally grounded design language strengthens brand heritage, enabling HONGQI to differentiate itself in a competitive global market while appealing to international buyers who value authenticity and storytelling.
Technological Performance as a Market Advantage
Powered by a self-developed V8 platform refined over 67 years, the GUOYA delivers:
- 430 kW
- 800 N·m of torque
- Enhanced responsiveness through a mid-mounted HOT-V twin-turbocharger architecture
With lightweight engineering and advanced NVH solutions, the model provides a quiet and refined drive — a core expectation in the ultra-luxury segment and a key competitive differentiator for the brand.
Luxury Innovation that Strengthens Customer Loyalty
The GUOYA’s interior combines artisanal craftsmanship and modern technology to create a compelling customer value proposition:
- S-Nappa leather
- 24-way front and 22-way rear seat adjustments
- Massage, ventilation, and heating functions
- 4D seat-audio interaction for immersive experiences
- A 3,240-watt, 32-speaker audio system tuned over 1,000 hours
These elevated features contribute to stronger customer satisfaction, long-term loyalty, and enhanced brand equity in key markets.
Exclusive Ownership Strategy for Global Pioneers
To reinforce exclusivity and strengthen brand desirability, HONGQI will offer special privileges to the first 30 GUOYA owners, including:
- Lifetime warranty
- Lifetime roadside assistance
- Lifetime on-demand inspection
- Lifetime dedicated customer care
Bespoke customization options — such as two-tone exterior paint, hand-painted waistlines, bespoke embroidery, pure wool floor mats, and artisan lacquer keys — support higher-value transactions and individualized luxury ownership experiences.
A Strategic Presence at Global High-Impact Events
By participating in the Mubadala Abu Dhabi Sail Grand Prix, HONGQI confirms its commitment to aligning with international platforms that elevate brand visibility among influential global audiences. The Middle East remains a cornerstone in the brand’s global luxury strategy, supported by rising demand and strong economic fundamentals.
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