Dubai, UAE – December 15, 2025: CASIO Middle East and Africa marked the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music, and design. The festival took place from 12–14 December 2025 at Dubai Design District (d3), where G-SHOCK presented an immersive booth experience designed to engage, inspire, and connect with the region’s vibrant creative community.
Festival attendees were among the first in the Middle East to explore G-SHOCK’s newest releases, including a limited-edition Sole DXB collaboration model featuring the festival’s signature logo, available exclusively during the event in limited quantities.
G-SHOCK also showcased its globally celebrated NIGO collaboration, highlighting the brand’s partnership with one of streetwear’s most influential icons and reinforcing G-SHOCK’s deep roots in design, culture, and authenticity.
For the first time in the region, visitors experienced the G-SHOCK nano, the ring-sized DWN-5600, underscoring the brand’s commitment to innovation and cultural relevance through bold, unconventional design.
Alongside these limited releases, G-SHOCK offered a curated selection of its latest models for direct purchase at the booth, giving fans access to new styles and sought-after pieces throughout the festival.
Through its participation at Sole DXB 2025, G-SHOCK continued to champion its legacy within music, streetwear, and youth culture, bringing together fans, creators, and trendsetters from across the Middle East.
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ABOUT CASIO MIDDLE EAST & AFRICA
CASIO Middle East and Africa (CMEA) is the regional subsidiary of CASIO Computer Co., Ltd., overseeing marketing, sales, and distribution across the Middle East and Africa. Guided by CASIO’s global philosophy of “creativity and contribution,” CMEA drives the brand’s growth through innovative products, localized strategies, and strong partnerships across key markets. With a diverse portfolio spanning timepieces, electronic musical instruments, calculators, and education technology, CASIO continues to inspire consumers through reliability, design, and cutting-edge innovation.
ABOUT G-SHOCK
Since its creation in 1983, G-SHOCK has defined the benchmark for toughness in timekeeping. Built on the founding concept of “Never Give Up,” G-SHOCK watches are engineered to withstand shock, vibration, and extreme environments—earning a global following across music, fashion, street culture, sports, and art. Today, G-SHOCK continues to innovate with advanced materials, bold designs, and cultural collaborations that make it one of the world’s most influential lifestyle and performance watch brands.
IG: @gshock_mea
FB: @CASIOGSHOCKMEA
TikTok: @gshock_mea
For G-SHOCK press enquiries contact:
Mayukh Sikdar
Watermelon PR
Dubai, UAE
+971 4 2833 655
For more information:
IG: @soledxb | X: @soledxb | FB: @SoleDXB | YT: Sole DXB
Website: sole.digital
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