“The Art of First Impressions” challenges the notion that price defines quality. At Beautyworld Middle East 2025, ARMAF, under the prestigious House of Armaf, hosted an immersive live session titled “The Art of First Impressions” — exploring how perception, emotion, and scent combine to shape our understanding of true luxury. Moderated by Nayana Tharoor, Global … Continue reading ARMAF Redefines Luxury Perception at Beautyworld Middle East 2025
Category: Beauty
Saoud AlKaabi Unveils SHK III & SHK IV at Beautyworld Middle East 2025
Dubai, UAE, 29th October: At Beautyworld Middle East 2025, Emirati creator and entrepreneur Saoud AlKaabi presents a defining moment in his fragrance journey with the launch of SHK III and SHK IV. These two new fragrances mark the next evolution of the SHK Collection, continuing a story that celebrates connection, artistry, and the universal language of … Continue reading Saoud AlKaabi Unveils SHK III & SHK IV at Beautyworld Middle East 2025
Sothys, La Biosthétique and Wherteimar innovative luxury skincare in the Middle East
Progress Beauty, the Dubai-based retailer reshaping the region’s professional skincare scene, took center stage at Beautyworld Middle East 2025. Showcasing the finest in European innovation and artistry, the company highlighted its exclusive partnerships with Sothys, La Biosthétique, and Wherteimar – three icons of high-performance luxury skincare. The company doesn’t merely represent premium brands – it curates a culture of … Continue reading Sothys, La Biosthétique and Wherteimar innovative luxury skincare in the Middle East
Queeny Cazara: Redefining Natural & Textured Haircare Through 35 Years of Expertise and Innovation
Dubai, UAE – 2025: With a legacy spanning over 35 years in the African and textured haircare industry, Harsha Bagia introduces Queeny Cazara, a Dubai-based professional brand that brings together science, nature, and scalp sensitivity in perfect harmony. Built from decades of experience and innovation, Queeny Cazara is designed to transform how textured hair is … Continue reading Queeny Cazara: Redefining Natural & Textured Haircare Through 35 Years of Expertise and Innovation
كوينـي كازارا.. تعيد تعريف العناية بالشعر الطبيعي والمجعّد من خلال 35 عامًا من الخبرة والابتكار
دبي، الإمارات العربية المتحدة – 2025 بإرث يمتد لأكثر من 35 عامًا في مجال العناية بالشعر الإفريقي والمجعّد ، تقدم هارشا باجيا علامة كوينـي كازارا -العلامة الاحترافية التي انطلقت من دبي لتجمع بين العلم والطبيعة وحساسية فروة الرأس في تناغم مثالي .استنادًا إلى عقود من الخبرة والابتكار ، تهدف كوينـي كازارا إلى إعادة صياغة مفهوم العناية بالشعر المجعّد ، بحيث يُعامل ويُحتفى … Continue reading كوينـي كازارا.. تعيد تعريف العناية بالشعر الطبيعي والمجعّد من خلال 35 عامًا من الخبرة والابتكار
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