The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East Shopping and Finance apps once again lead the charge Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, … Continue reading AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement  Dubai, United Arab Emirates – June 25, 2024 –AppsFlyerhas announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps … Continue reading AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms