Dubai, United Arab Emirates – June 10, 2025 – Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing forces in the mobile marketing ecosystem — especially in dynamic markets like the UAE. Across industries and regions, advertisers are not only … Continue reading AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In

The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East Shopping and Finance apps once again lead the charge Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, … Continue reading AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement  Dubai, United Arab Emirates – June 25, 2024 –AppsFlyerhas announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps … Continue reading AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms