Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. Dubai, United Arab Emirates – April 30, 2025 – AppsFlyer has released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across … Continue reading AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance