UAE, 23 February 2026: Every year, Ramadan reshapes consumer behavior across the GCC, inspiring generosity, reflection, and deeper community engagement, while also accelerating spending, loyalty participation, and the adoption of innovative incentive strategies, During Ramadan, loyalty programs across the Middle East capitalize on seasonal spending, with retail, travel, and banking poised for record engagement. Building on … Continue reading Ramadan Drives Increased Adoption of Loyalty Initiatives across the GCC