UAE App Economy Enters Profitability Era as Finance Installs Surge 700% and Ad Fraud on Android Plummets 50%

New AppsFlyer data, unveiled at MAMA Dubai 2025 before more than 400 industry leaders, reveals the UAE’s transition from growth through acquisition to loyalty-driven profitability. Dubai, UAE – November 11, 2025 – The UAE’s app economy is entering a new phase of profitable, retention-led growth, according to new data unveiled by AppsFlyer at the inaugural MAMA … Continue reading UAE App Economy Enters Profitability Era as Finance Installs Surge 700% and Ad Fraud on Android Plummets 50%