Pernod Ricard Unveils 'Longitude 77' in Dubai The name Longitude 77 is inspired by the line of longitude that passes through the length of India at 77° east Dubai - February 26, 2024: Following a remarkable India launch in December 2023, Longitude 77, the luxury spirit from the House of Pernod Ricard India launched in … Continue reading Pernod Ricard Unveils ‘Longitude 77’ in Dubai