The #CaptainsOfTheCart convened the region’s CEOs of powerhouse brands whose decisions shape consumer culture across the GCC. Together, they agreed: innovation, strategic investment, timely tech adoption, and elevated customer experience are redefining retail into a dynamic, data-driven ecosystem built for agility, emotional resonance, and long-term relevance. Retail decision makers convened to explore how AI is … Continue reading 87% of GCC CEOs Bet on AI—MRF 2025 Unveils the Tech-First Playbook for Retail’s Next Decade