Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence. Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation. Milan, April, 2025 – Pirelli has launched … Continue reading PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY TO ENHANCE PERFORMANCE AND SAFETY