4 reasons why the new HUAWEI Mate50 Pro – the futuristic tech flagship smartphone makes the perfect gift this end of year

4 reasons why the new HUAWEI Mate50 Pro – the futuristic tech flagship smartphone makes the perfect gift this end of year

Dubai, UAE – 09.12.2022 After much anticipation, the announcement of the HUAWEI Mate50 Pro is finally bringing a breath of fresh air to the smartphone world. On the occasion of the launch and also to celebrate the fourth anniversary of the AppGallery in the MEA region, the Burj Khalifa lit up, putting on a dazzling display in the heart of Downtown Dubai. Being the latest premium flagship smartphone from Huawei, it lives up to expectations with a myriad of ground-breaking innovations. So, if you want to make this festive season special for your loved ones, then why not gift them the futuristic tech flagship smartphone with the best Ultra Aperture XMAGE Camera, the HUAWEI Mate50 Pro? Here are four reasons why you should.

The new HUAWEI Mate 50 Pro will be available in the UAE for pre-orders starting December 16th at a price of 3999 AED for Orange Vegan Leather, Silver and Black. All pre-orders in the UAE will come with gift package worth of 1230 AED including: the new HUAWEI Watch GT3 SE, HUAWEI Music and HUAWEI Video+ Free 6-month VIP subscription, HUAWEI Mobile Cloud* 200 GB 3 month free, 12 Months Muti-Countries Warranty Service and more.

Elegant symmetry with a classic touch

Representing a major step forward in smartphone aesthetics, the HUAWEI Mate50 Pro features the symmetrical Space Ring Design and an eye-catching Clous de Paris step-patterned embossing design. The Clous de Paris Pattern is incorporated into its symmetrical Space Ring camera layout in a way that brings out the textures under all lighting conditions. And this reflects the unmatched level of attention to detail that went into crafting HUAWEI Mate50 Pro.

Ultra Aperture XMAGE Camera: Optical-level bokeh

The Ultra Aperture XMAGE Camera system on the HUAWEI Mate50 Pro is the next step in the evolution of smartphone photography and sees significant upgrades across the board. It comes with a 10-size adjustable physical aperture that provides incredible flexibility to the depth of field. For example, when taking a portrait, you can use a wide aperture to blur the background and highlight the subject. When shooting a landscape, a smaller aperture can produce richer details along the edges. In Auto mode, the smart aperture adjusts the aperture size based on the shooting conditions.

HUAWEI Mate50 Pro can do wonders in low light scenarios, ⁠ thanks to the ultra-large f/1.4 aperture working seamlessly with the XD Fusion Pro image engine to preserve brightness and contrast. Lack of light is no longer an obstacle if you want to capture mesmerising cityscapes at night with all their neon-lit glory. The Night mode helps you to capture photos with highly distinct bright and dark regions, even in dim environments. The Portrait mode feature adds a pleasing natural background blur to allow the subject to stand out from their surroundings. On the other hand, if you want some one-of-a-kind wildlife shots or impressive close-ups of intricate architectures, the periscope telephoto camera with up to a whopping 200x zoom range[1] has you covered.

The XMAGE filters, including Original, Vivid, and Bright, bring beautiful styles that complement the new Ultra Aperture XMAGE Camera. XMAGE Original filter captures true-to-life colours, textures and details; XMAGE Vivid filter captures jaw-dropping scenes with an innovative imaging system dialing up the contrast between bright and dark areas; and XMAGE Bright Filter, which improves dark and dreary shots by balancing light and clear contrasts.

Opening new avenues for smartphone performance

There are few things worse than the feeling of seeing your phone screen smashed to smithereens because of a fleeting moment of carelessness. But with the durable Kunlun Glass on HUAWEI Mate50 Pro, you can go about your day in peace. The Kunlun Glass improves the drop resistance of your phone by a whopping 10 times[2]. So mountain bikers can ride for miles, even over the bumpiest of off-road terrains, without a worry. The phone also supports IP68-rated water resistance of up to 6 metres underwater[3], allowing it to easily handle wet and dusty environments.

The HUAWEI Mate50 Pro display provides you with a refresh rate of 120 Hz and 1440 Hz PWM dimming, which reduces flickering to relieve eye fatigue. Users can browse the web or watch their favourite movies without straining their eyes. Combined with the P3 Wide Colour Gamut, fine-tuned colours are calibrated to ensure the highest visual authenticity.

HUAWEI Mate 50 Pro packs a 4700 mAh battery[4] and supports 66W wired and 50W wireless fast charging[5] to strike an optimal balance between battery life, fast charging, and portability. While the battery is large enough to sustain heavy usage, the innovative low-battery Emergency Mode gets activated when the battery level falls to 1% to extend the battery life further. In the low-battery Emergency Mode, the phone can support 3-hour standby or 12 minutes of calling[6]. The phone also comes with a handy feature called SuperStorage that can automatically detect duplicated files on the phone and offer you the option to compress them in the HUAWEI Optimiser app.

Enhanced convenience and productivity

The HUAWEI Mate50 Pro is the first smartphone from Huawei to run on EMUI 13, which streamlines daily interactions with effortless one-touch navigation. EMUI 13 introduces the Super Device SuperHub feature, an innovative file transfer capability with the HUAWEI Mate50 Pro. Users can simply press and hold on any text, pictures, videos and files, and drag to SuperHub’s floating window to store the files temporarily. Users can then switch to another application and select the files within the SuperHub for a seamless cut and paste. With the batch transfer capability, users can also use SuperHub for multi-file transfer between their smartphone, tablet and PC.

On the one hand, it improves efficiency and avoids the process of users switching back and forth between multiple applications and duplicating them. On the other hand, the visual presentation of the copied content allows users to freely combine and arrange the copied content, which brings higher information transmission efficiency. With EMUI 13, Multi-Screen Collaboration now also supports Multi-Window on HUAWEI Notepad and the proprietary Mail app. When the smartphone and PC are connected via Super Device, users can now enable split-screen usage of the mobile apps on the PC screen, bringing more convenience when browsing and using apps.

Additionally, EMUI 13 brings enhanced cross-device collaboration capabilities with Super Device, supporting up to 10 types of smart device connectivity combinations and collaboration. This means that users can enjoy enhanced smart office, entertainment, fitness and travel experience with Huawei’s suite of smart devices. With Super Device, Huawei has taken another step forward in achieving the ultimate goal of bringing Seamless AI Life to consumers.

A world of opportunities with HMS and favourite apps from AppGallery

The HUAWEI Mate50 Pro comes pre-installed with HUAWEI AppGallery – the third-largest app marketplace in the world. Users can download a wide selection of global and Local apps using it. Celebrating its 4th anniversary in the MEA region on Thursday 8th of December, AppGallery is today available in more than 170 countries and regions and has over 580 million active monthly users. The platform now has 6 million registered developers, up from 2.3 million in early 2021. Similarly, the number of app downloads reflects AppGallery’s remarkable growth: users downloaded over 432 billion apps in 2021, a 93% increase over 2019. As part of Huawei’s expanding ecosystem, HUAWEI AppGallery emphasizes privacy, providing enhanced security and a unique, intuitive user experience.

HUAWEI AppGallery will continue to invest in its partners in order to enrich its collection of apps that have become a staple of users’ digital lifestyles. Furthermore, the HMS Core, which unlocks a multitude of Huawei software and hardware capabilities, is regularly updated with new capabilities that enable the hassle-free development of premium apps. Huawei is dedicated to generating new opportunities for users and partners in HMS’s dynamic, collaborative ecosystem.

Alongside with the flagship of the year, Huawei also launches new smartwatch, earbuds and tablet, right on time for the festive season in the UAE.

HUAWEI WATCH GT 3 SE

The latest smartwatch in the HUAWEI WATCH GT 3 Series, is now available on Huawei’s official website and select retailers in the UAE. Priced at AED 699, it combines a long-lasting battery life with handy features like Science-based Workouts and sleep health monitoring. As a cutting-edge entry-level smartwatch, HUAWEI WATCH GT 3 SE embodies the needs of urban explorers, sports and fitness enthusiasts, and health-focused individuals. HUAWEI WATCH GT 3 SE helps address user pain points and allows them to travel lightly to embrace the surrounding nature with a lightweight design.

HUAWEI FreeBuds 5i

HUAWEI FreeBuds 5i features excellent audio quality, premium noise cancellation technology, a standout battery life, and ground-breaking connectivity features, as well as a stylish appearance and science-based acoustic design that delivers unprecedented multi-sensory immersion. It is a product designed for young listeners, and is thus priced the most cost-effective. The new HUAWEI FreeBuds 5i, will be available on Huawei’s official website and select retailers in the UAE starting December 23rd. Priced at AED 329.

HUAWEI MatepPad Pro 12.6-inch

Huawei also released the next-generation 12.6-inch flagship tablet, HUAWEI MatePad Pro, which has been updated in terms of external design, screen quality, audio-visual experience, software, and hardware. This will bring consumers a smarter tablet experience, and further improve the creativity and productivity of tablet products. The rear cover of this refreshing tablet is designed by the frosting process, which offers great aesthetics and a unique and stylish colour, while bringing an ergonomic feel for the hands. The new HUAWEI MatePad Pro, will be available on Huawei’s official website and select retailers in the UAE starting December 12th. Priced at AED 3699, it comes with gifts worth of AED 599,

-end-

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com/ae-en/

For Media Enquires:

Mirjamol Turapov

Senior PR and Communications Manager UAE

Huawei Consumer Business Group

E-mail: mirjamol.turapov@huawei.com

Tasneem Fakhoury

Account Executive

Hill and Knowlton Strategies

E-mail: tasneem.fakhoury@hkstrategies.com 


[1] Zoom range is maximum zoom ratio divided by ultra wide-angle magnification. The focal lengths on HUAWEI Mate50 Pro are 24 mm (ultra aperture camera), 13 mm (ultra-wide angle camera), and 90 mm (telephoto camera).

[2] Compared the Kunlun Glass Orange version with regular glass Black and Silver versions. Data comes from Huawei Labs.

[3] This product is rated as IP68 for splash, water, and dust resistance under IEC standard 60529 and was tested under controlled laboratory conditions. Splash, water, and dust resistance are not permanent conditions and resistance may decrease over time with normal use. IP68 rating means that based on certain defined test conditions, the device is protected against harmful ingress of static water at up to 2 metres for the Silver and Black versions, and up to 6 metres for the Orange version, for up to 30 minutes, meanwhile the temperature difference between water and device is not more than 5°C.

[4] Typical value. The battery’s rated capacity is 4600 mAh.

[5] 66W is the maximum charging power, and can only be reached when the dedicated 66 W HUAWEI SuperCharge charger and cable are used. 50W is the maximum wireless charging power, and can only be reached when the dedicated HUAWEI SuperCharge Wireless Charger Stand (Max 50 W) is used, which is a separate purchase. Actual charging performance may vary.

[6] Data comes from Huawei Labs.

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